Turizm ve Otel İşletmeciliği (4 Yıllık) (İngilizce)

School of Tourism and Hotel Management

FIRST YEAR

Fall Semester

Course Code Course Name (Hour) Credit ECTS
THM 111 Introduction to Tourism (3.1) 3
THM 115 Introduction to Business (3.1) 3
THM 131 Mathematics for Hospitality Industry (3.1) 3
THM 161 Introduction to Computer (3.1) 3
ENGT 101 English for Tourism I (3.1) 3
LANG101 Elective Language I (3.1) 3

Spring Semester

Course Code Course Name (Hour) Credit ECTS
THM 123 Lodging Operations (3.1) 3
THM 126 Introduction to Economics (3.1) 3
THM 142 Nutrition and Sanitation (3.1) 3
THM 146 Front Office Management (3.1) 3
ENGT 102 English for Tourism II (3.1) 3
LANG102 Elective Language II (3.1) 3
AIT 101 History of Turkish Reforms
THM 100 Summer Training

 

SECOND YEAR

Fall Semester

Course Code Course Name (Hour) Credit ECTS
THM 221 Travel and Tour Operations Management (3.1) 3
THM 241 Food Production (3.1) 3
THM 244 Housekeeping Management (3.1) 3
THM 261 Computerised Sales and Ticketing (Fidelio) (3.1) 3
ENGT 201 English for Tourism III (3.1) 3
LANG201 Elective Language III (3.1) 3

Spring Semester

Course Code Course Name (Hour) Credit ECTS
THM 243 Introduction to Hospitality Marketing (3.1) 3
THM 246 Computerised Sales and Ticketing (Amadeus) (3.1) 3
THM 253 Financial Accounting (3.1) 3
THM 264 Computerisel Sales and Ticketing (Amadeus) (3.1) 3
ENGT 202 English for Tourism IV (3.1) 3
LANG202 Elective Language IV (3.1) 3

 

THIRD YEAR

Fall Semester

Course Code Course Name (Hour) Credit ECTS
THM 310 Organizational Behavior (3.1) 3
THM 315 Tourism Economy (3.1) 3
THM 317 Tourism and Environment (3.1) 3
THM 318 Cost Control (3.1) 3
THM 319 Special Interest Tourism (3.1) 3

Spring Semester

Course Code Course Name (Hour) Credit ECTS
THM 321 Human Resources Management (3.1) 3
THM 328 Hospitality Marketing (3.1) 3
THM 340 Event and Conference Management (3.1) 3
THM 346 Research Methods (3.1) 3
THM 351 International  Business (3.1) 3
THM 200 Summer Training (3.1) 3

 

FOURTH YEAR

Fall Semester

Course Code Course Name (Hour) Credit ECTS
THM 411 Tourism Policy and Planning (3.1) 3
THM 417 Fundamentals of Finance (3.1) 3
THM 420 Consumer Behaviour (3.1) 3
THM 422 Sociology of Tourism (3.1) 3
THM 426 Strategic Management (3.1) 3

Spring Semester

Course Code Course Name (Hour) Credit ECTS
THM XXX Technical Elective (3.1) 3
THM XXX Technical Elective (3.1) 3
THM XXX Technical Elective (3.1) 3
THM XXX Technical Elective (3.1) 3
THM XXX Technical Elective (3.1) 3
THM 400 Graduation Project (SPSS) (3.1)

Course Descriptions

THM 111-Introduction to Tourism
This course aims to introduce an overview of the tourism industry. It will be provide general, historical development of tourism and travel industry, early travel and tourism motivators, sub-segments and sub-system of tourism industry. The tourist business and the types of tourism establishments will be analyzed in detail. Terminology, concepts in general use throughout the tourism, travel and hospitality industries will also be examined.

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THM 115- Introduction to Business
This course aims to provide the basic understanding and appreciation of the nature and functioning of a business enterprise on a national and international scale. It aims to develop the students understanding of managerial practices, planning, organizing, directing and controlling as well as proper methods and techniques to increase managerial effectiveness and efficiency. Students also will be able to analyze case histories for illustrating problems in managing organizations.

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THM 131- Mathematics for Hospitality Industry
This course aims to provide students to be familiar with some basic calculations that are used at the Tourism and Hotel Catering Industry. And some basic statistical measures employed in statistics to help analyzing the investigations.

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THM 161-Introduction to Computer
This course is scheduled to provide information to the students on how information technology does help us to improve ourselves. It aims to develop the students` understanding information technology as well as proficiency in the use of computers to support educational and professional needs with the use of Word, Excel, and Power Point.

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ENGT 101- English for Tourism I
This course is intended for both the two-year and the four-year School of Tourism and Hotel Management students who are at low intermediate to intermediate level of English. The course aims to revise and consolidate the students’ ability to use language effectively, and equip students with both general English usage and specific terminology and expressions oriented towards communicating efficiently in the wide field of the Tourism Industry. The main emphasis is placed on the strategies necessary for effective professional communication. Each lesson focuses on a communication objective. There is extensive Listening practice in each lesson, and speaking activities are oriented towards the focus point of each lesson and give realistic and communicative practice of language skills needed in tourism. The speaking activities can be quite challenging at times as pronunciation, tone and intonation is perhaps as important as range and accuracy of language usage for effective communication. Some of the Listening sections contain specialised vocabulary and can be quite demanding. Each lesson introduces general and field specific expressions and vocabulary to learn. An adequate amount of reading comprehension and e-mail and letter writing, 3 course menu design is practiced in this course to consolidate the covered material.

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LANG 101 – Elective Language I

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RUS 101 – Russian I
The aim of this course is teaching  students the fundamentals  of Russian Grammar,  basic pronunciation skills,  improving intonation ability in utterances, teaching vocabulary at the elementary level, and teaching writing, reading, speaking and listening skills at the elementary level, as well as developing  communcation skills.

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GER 101 – German I
This course introduces the fundamental elements of the German language within a cultural context. Emphasis is on the development of basic listening, speaking, reading, and writing skills. Upon completion, students should be able to comprehend and respond with grammatical accuracy to spoken and written German and demonstrate cultural awareness.

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FRE 101 – French I
This course introduces the students to basic vocabulary and fundamental sentence structures in the present and past. Pronunciation, grammar, and everyday vocabulary are stressed as indispensable tools for comprehension and expression.

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THM 123- Lodging Operations
This course provides an insight for students on the organizational structure of the hotel and catering industry. Specifically, it examines the housekeeping, hotel front office, accommodation, food production, and food and beverage operations and it also covers the topics such as; guest room and public area cleaning procedures, managing human resources and inventory control in the housekeeping department. Functions and operations of the various systems, forms, and equipments in the housekeeping department will be analyzed.

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THM 126- Introduction to Economics
This course aims to provide the basic concepts of micro and macro economics, suc as demand and supply, elasticity, market structures, national income, inflation, fiscal and monetary policy.

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THM 142- Nutrition and Sanitation
Scientific study of food, regarding its chemical nature, physical properties and nutritional composition. Nutrition as the study of food and its utilization by the body. Nutrients, , basic physiology, enzymes and digestion, food and energy. Food poisoning, food preservation, food additives and labelling.

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THM 146- Front Office Operation
This course analyzes hotel front office position ,functions  and the procedures involved in reservation, registration, accounting, posting to and settlement of accounts,  checking out guests, and principles and practices of night auditing and generation of rooms division reports.Covers the complete guest operation .

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ENGT 102- English for Tourism II
This course is intended for both the two-year and the four-year School of Tourism and Hotel Management students who are at intermediate level of English. Apart from aiming to revise and consolidate students’ ability to use language effectively, and equip students with both general English usage and specific terminology and expressions oriented towards communicating efficiently  this course focuses on areas of tourism related to creation, promotion and selling of typical tourism products such as flights and package holidays. The main emphasis is placed on the strategies necessary for effective professional communication. Thus the course provides context for extending students’ active vocabulary use and developing their reading, writing, listening and speaking skills. It also offers guidance and support for developing the skills necessary for independant language learning.

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LANG 102 – Elective Language II

RUS 102-Russian II
This course is designed for  pre-intermediate level students. In this cours, it is aimed to increase vocabulary knowledge of students, to develop reading, writing, speaking and listenin skills and communication skills through single, pair and group studies.

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GER 102-German II
Students will read and discuss literary texts by prominent German authors written in a language which is easy to understand. Students will acquire basic language skills and a broad insight in cultural aspects of the German speaking countries. At the end of the course, students will be able to discuss familiar topics such as their hobbies and interests, their living situation, family and friends

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FRE 102 – French II
This course provides an opportunity to enhance acquisition of the fundamental elements of the French language. Emphasis is on the progressive development of basic listening, speaking, reading, and writing skills through the use of supplementary learning media and materials.
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THM 100- Summer Training
50 DAYS of industrial training. The training will be under supervision of the department.

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THM 221- Travel and Tour Operations Management
This course provides an insight for students on the organizational aspect of the travel industry. Specifically, it gives an introduction of the processes involved in selling individual and group package travel and holidays. A basic insight to the organizational and operational aspect of a travel agency, specifically it will introduce students to the multidimensional facts of travel agency managements such as negotiations and the provisions of services and travel products.

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THM 241- Food Production
This course provides the student with the basic introduction of theory and practice of professional cooking. Topics will be presented in a continuous, logical sequence, the course being organized as a continuum. The course is based on student centered self/guided study, student’s active participation and acceptance of responsibility for their own learning is essential for success.

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THM 244- Housekeeping Management
This course introduces managing housekeeping operations in the hospitality industry and guest room and public area cleaning procedures, managing and control of the inventory. Functions and operations in the housekeeping department.

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THM 261- Computerised Sales and Ticketing (Fidelio)
Computerised Sales and Ticketing (Fidelio) Front Office and Food Beverage programs are designed to create professionals who enjoy working in a fast-paced environment. This course mainly focuses on listening, studying and practicing in front of the computer. This course will help students to learn how to use Fidelio Front Office and Food Beverage applications.

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ENGT 201- English for Tourism III
This course is intended for both the two-year and the four-year School of  Tourism and Hotel Management students who are at intermediate to upper intermediate level of English. Grammar and language functions that are generated in the lessons are steered towards their practical applications. Realistic and communicative practice of language is necessary for face-to-face contact with clients, customers and tourists. Thus a great emphasis is also given to cultural differences and cultural awarenes. The course provides context for extending students’ active vocabulary use with new terminology and expression to support students in developing their communicative skills. Special attention is given to practical applications and oral communication skills.

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LANG 201 – Elective Language III

RUS 201-Russian III
The objective of this course is engaging the students in language contexts through which they can use  the specific  grammar and language structures of modern Russian language in order to carry out  their various everyday communication needs. Besides, the speaking and discussion contexts oriented for  the Russian  tourism and  travel  agencies are studied.

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GER 201- German III
This course provides an opportunity to enhance acquisition of the fundamental elements of the German language. Emphasis is on the progressive development of basic listening, speaking, reading, and writing skills through the use of supplementary learning media and materials. Upon completion, students should be able to comprehend and respond with grammatical accuracy to spoken and written

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FRE 201- French III
This course reviews French grammar emphasizing idiomatic construction and expressions. Oral discussion and conversation are based on selected readings from contemporary French literature.

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THM 243- Introduction to Marketing
This course covers basic principles of marketing in tourism. This course intends to introduce the basic principles of marketing as a major business function with an overview of the marketing system, marketing concept, marketing research, market segmentation, market analysis, and marketing program. Specific marketing and sales tools will be reviewed. Strategies of marketing sales tools will also be reviewed.

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THM 246- Computerised Sales and Ticketing (Amadeus)
This course examines the organization and the structure of the travel and tourism industry. Specifically, it introduces the tour operating and travel retailing business; together with the organization of air fares, issuing of tickets, reservation systems, promotional fares and IATA regulations.

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THM 253- Financial Accounting
The course will cover the management aspects of accounting and financial statement analysis as they relate to hospitality operations. It begins with an introduction to the Generally Accepted Accounting Principles and explains the system of double entry accounting.

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THM 264-Computerisel Sales and Ticketing (Amadeus)
The purpose is to examine the wide range of subject areas that come within the orbit of operational food and beverage management and to relate these to the applications applied within the five broad sections of the catering industry, that is, fast food and popular catering; hotels and quality restaurants; function catering; contract catering and welfare catering. It also aims to provide information to the students on planning all the food staffing in food and beverage departments of the hotels. Kitchen organization, the design of menu, international house promotion in food and beverage, room service, making cocktails, orders taking and service will also be covered.

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ENGT 202- English for Tourism IV
This course is intended for both the two-year and the four-year School of Tourism and Hotel Management students who are at upper intermediate level of English.This course the language needed to discuss and work with tourism issues at a basic managerial level. Emphasis is placed on the strategies necessary for effective professional communication. The course provides extensive opportunity for developing listening, speaking reading, and writing skills. They provide realistic and communicative practice of language skills needed in tourism. Special attention is given to practical applications of written skills like report writing, formal letter writing and how to prepare for a power point presentation.  It also offers guidance and support for developing the skills necessary for independant language learning.

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LANG 202 – Elective Language IV
RUS 202 – Russian IV
This course aims  to provide the students with opportunities to speak Russian creatively, improve their fluency and at the same time, develop their writing skills and use writing skills effectively. Besides, in lab environment, practical aspect of  carrying out online writting tasks in tourism field, as well as using  other communication skills through internet are studied.

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GER 202-German IV
This course provides a review and expansion of the essential skills of the German language. Emphasis is on the study of authentic and representative literary and cultural texts. Upon completion, students should be able to communicate effectively, accurately, and creatively about the past, present, and future.

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FRE 202 – French IV
This course continues the review of functional French grammar with emphasis upon idiomatic construction and expressions. Oral discussion and conversation are based on selected readings from contemporary French literature.

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THM 310- Organizational Behaviour
In this course, the theoretical and research contribution of the behavioural sciences to management and administration are examined and applied to selected organizational situations. Areas to be considered from the standpoint of both individual and organizational performance are communication, motivation, conflict, decision-making, goal setting, leadership, organizational design, climate, development and control. Utilizing a system perspective, the course attempts to develop in each student an ability to analyze and solve organizational problems.

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THM 315- Tourism Economy
This course provides the basics of tourism economics, through sound and systematic macro analysis of the subjects such as characteristics, economic impacts, multiplier effects etc. of Tourism industry and micro-economic analysis of factors that influence both consumer demand for services and firms decisions to supply services.

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THM 317- Tourism and Environment
This course examines the development of the touristic areas of major travel destinations and attractions travelers are journeying to, and developments taking place on a world-wide basis. Tourism activities and their interactions with different types of the environment will be explained. While students will be able to perceive the environmental issues, various methods and practices will be analyzed to overcome and prevent negative environmental impacts. Course will also discuss the organizational/institutional aspects of the environmental systems, policies, and plans to achieve environmental quality and safety. Another important topic is, the reciprocal relationship between tourism and the environment, students will focus on this particular aspect from tourism point of view. The whole process has been placed on a sustainable tourism approach.

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THM 318- Cost Control
This course further develops the basic requirements for unsupervised professional catering. Topics will be presented in a continuous, logical sequence, the course being organized as a continuum. The course is based on student centered self/guided study, student’s active participation and acceptance of responsibility for their own learning is essential for success. Budgeting, establishing purchasing systems and processes are taught. Food, beverage and labor cost control issues are discussed.

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THM 319- Special Interest Tourism
This course examines newly emerging tourism activities that are heavily based on individual preferences and diverse life styles. Rural tourism, cultural tourism, heritage tourism, educational tourism, health tourism, senior tourism.

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THM 321- Human Resources Management
The purpose of this course is to help future managers develop the tools needed to successfully lead and manage their organization’s Human Resources. Study of the relationship between individual employees and the hospitality industry. Human behavior, attitudes, motivation strategies, stress management, employee wages, and productivity will be analyzed.

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THM 328- Hospitality Marketing
This course intends to lay the groundwork for an understanding of marketing principles and to reveal how these principles are applied in marketing generally and in the tourism and hospitality industry in particular.

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THM 340- Event and Conference Management
This course introduces the student to the trends, organization and the structure of event and their importance in the travel business. It is suggested that students interested in the organization of events and conferences undertake the Event and Conference Management. The aim of the course is to introduce school of Tourism Hospitality students, to the structure, organization, trends significance of events in the travel business. It also intends to introduce students to the guidelines and hints involved in participating and managing an international conference.

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THM 346- Research Methods
This course examines the scientific method of understanding behaviour; the recognition and posing of scientifically researchable question; examination of different research designs, considering the principles, dynamics, strengths and practical limitations of each approach and emphasizing a deep appreciation of both quantitative and qualitative approaches; and analyse of both qualitative and quantitative data; and, lastly, this course helps students develop cogent research proposals.

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THM 351 International Business
This course in international business is designed to examine the basic issues concerned with international trade characterized by rapid change in worldwide political, economic, technological, and cultural environments. The growth of international trade in goods and services, dominance of world economic activity by multinational companies are examined.

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THM 200- Summer Training
50 DAYS of industrial training. The training will be under supervision of the department.

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THM 411- Tourism Policy and Planning
The complexity of tourism industry calls for careful planning as well as policy making processes based on data analysis and community participation .In this course, the effort will be on furnishing students with planning knowledge and planning techniques/methods; planning and its peculiarities in different regions and areas; public and private sector’s role; nonprofit organizations and their impacts. Policy making process with implementation procedures will be emphasized. Case studies will be discussed after each section. It has been confirmed that most of the tourism environmental, social, and economic difficulties resulted from lack of planning and ignorance of planning methods. Therefore, a planned tourism sector should be the major undertaking by both private and public sector. Specially, if the goal of sustainability is going to be realized.

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THM 417- Fundamentals of Finance
This course examines techniques for determining the worth of financial assets, the trade between risk and return, financial institutions, financial analysis, financial forecasting and the optimal financial strategy.

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THM 420- Consumer Behaviour
This course examines to understand the role of consumer behaviour in the marketing process and to acknowledge consumer behaviour, models in tourism, and identify actors which motivate consumers to buy tourism products including the external and internal determinants, and to understand how tourist making purchase decisions.

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THM 422- Sociology of Tourism
This course is designed to provide a socio-cultural examination of tourism in society. The importance is given to the nature of changes in the quality of life of residents of tourist destinations as a result of the social and cultural impacts of tourism. The course also covers key areas such as politics and tourism, gender relations and sexuality, crime and international security issues.

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THM 426- Strategic Management
This course is integration of materials covered in previous core and supporting courses, focusing on the development of skills in identifying, analyzing and solving realistic business problems.

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Elective Courses

THM 400- Graduation Project (SPSS)
This course is aimed at providing the students with the required skills, so that they can carry out complex statistical analyze in research settings. The quality of research decisions depends to a great extent on the information available to the decision makers. Applied research transforms raw data into information which can help in this decision making process. A manager who lacks the analytic skills to obtain insights from the available data is very much like a general manager who does not know how to read the income statement for his/her company.

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THM 415- International Cases in Tourism
This course is designed to provide students with an overview of international cases in tourism, and its aplication to the tourism and hospitality industries. This overview covers the discussions of current issues occurred in the international and regional tourism and hotel industries. Industry based case studies are designed for students to further develop their analytical and strategic thinking skills.

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THM 435- Sustainable Tourism
This course aims to provide students with a broad understanding of environmental issues and their impact upon the tourism industry, therefore subject areas such as pollution, waste management and biodiversity will be a primary focus. Also the timeline and principles of Sustainable Development and Sustainable Tourism will be discussed.

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THM 440- Tourism Geography
This course provides a review of the geographical distribution of tourism , introduction to the relationship between tourism and geography, and tourism impacts on natural environments and local populations. From a geographical point of view, tourism consists of, the countries of origin of tourists, or generating areas;  the tourist destination countries; and  the routes travelled between these two sets of locations

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THM 452- Tourism Promotion Strategies
This course explains the main challenges of promoting tourism , identify the target audience of tourism campaigns as well as which methods of advertising are best suited for tourism. The resources and variables available in developing a successful marketing strategy in the tourism industry; market research, advertising and promotion, sales techniques and public relations.

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THM 467- OPERA
Based around the Opera Property Management System (Opera PMS V5) all relevant theory and techniques are taught to ensure the student gains there quired skills to work in international hotels. Lecture includes ; prepare for guest arrivals and departure, welcome and register guests, prepare front office records, monitor financial transactions, record and up date reservations, advise others on reservations details.

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THM 471 Leisure Management
The aim of this course is to provide students with a critical understanding of the relationship between leisure behavior, leisure organizations and leisure policies, and how supply and demand interact in a national and international leisure market. This course meets the increasing demand for graduates with management skills in planning and organising events.This course is for students who need to develop skills in leadership & management and leisure management course prepares students to assume managerial, supervisory and leadership responsibilities.

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THM 473 Independent Study
This course is designed to provide the student with an opportunity to gain or enhance tourism management knowledge and to explore an area of interest related to tourism research or the delivery and/or administration of tourism services. An independent study is an opportunity for students to use research skills to explore an area of interest in great detail. Students develop or enhance skills in analyzing, synthesizing, and integrating tourism management related information or experiences and project identification, development, management, implementation, evaluation, communication in tourism industry.