Marketing

Also available in: Türkçe

Asst.Prof.Dr Ahmet Ertugan (Head of Department)
Assoc.Prof.Dr Tülen Saner
Assoc.Prof.Dr. Mustafa Sağsan
Assoc.Prof.Dr.Erdal Güryay
Asst.Prof.Dr.Turgut Türsoy
Dr. Beste Sakallı
Ali Malek
(10 Courses + Graduation Project)=30 Credits(Courses& + Thesis)=24 Credits

MRK 501 Marketing Management
MRK 540 Strategic Management
FIN 516 Financial Management
MAN 504 Quantitative Analysis for Business & Economics
MAN 550 Research Methods in Social Sciences and Seminar
MAN 598 Graduation Project
MAN 599 Masters Thesis
MRK 550 Marketing Strategy
MRK 525 Marketing Theory
MRK 523 Current Topics in Marketing
MRK 522 E-Marketing
MRK 521 E-Commerce
MRK 520 Services Marketing
MRK 518 Consumer Behaviour
MRK 517 Advertising Management
MRK 516 Strategic Brand Management
MRK 515 International Marketing
MRK 514 Marketing Research
MRK 513 Marketing to Consumers
MRK 512 Marketing to Business & Organisations
MRK 511 Production Management
MRK 510 Integrated Marketing Communications Management
MRK 509 Channel Management
MAN 559 Innovations Management
MAN 516 Total Quality Management
MAN 525 Human Resource Management
MAN 551 Quantitative Research Design
MAN 561 Entrepreneurship
MAN 510 Managerial Economics
MAN 562 Management by Objectives
MAN 504 Quantitative Analysis of Business and Economics
The objective of the course is to discuss the utilizations of statistical and mathematical methods in decision making. The main topics covered include the chartacteristics of decision making process, the concepts and criteria used in decision making, decision making techniques under certainty and uncertainty, optimization, model building and simulation.
MAN 510 Managerial Economics
This course surveys the economics of markets and of business and consumer decisions: the relationships of costs, demand characteristics and market structure to prices, production an sales levels, advertising, and investment at business and markets levels.
MAN 540 Business Policy & Strategic Management
Students are exposed to conditions which emulate those under which management of departmentalized business is accomplished. Games and cases will be used whenever appropriate. When the case method is employed, only three or four series of cases, each relating to a single firm and each drawn from a different segment of industry are studied in order to afford reasonable coverage of the several types of problems requiring major policy
FIN 516& Financial Management
This course is an introductory course and the aim is to provide the student with an
understanding of the basics of Corporate Finance and Financial Management. Topics include ,
the purpose of finance, the role of the financial manager, financial intermediaries and financial market, the legal environment of business, time value of money, value and valuation of long-term securities, risk and return and financial statement analysis and planning.
The field of finance is an exciting and very important aspect of modern societies. Students
majoring in finance will find a wide range highly rewarding job opportunities in corporations,
investment and commercial banks, real state and insurance.
MAN 516 Total Quality Management
The course examines the philosophies and techniques of& TQM. It will also adress the changing managerial paradigms which incorporate the competitive requirements of organizations to focus on cultural change, organisational learning, customer service, quality and continuous improvement.&
MAN 550 Research Methods in Social Sciences
This course is designed to guide postgraduate students in developing their research project/ thesis through a range of issues and considerations in economics and administrative sciences. It gives students a general introduction to postgraduate research, its methodologies and challenges. Students are given skills in planning, organising and communicating their future research findings.
MARK 501& Marketing Management
Behind every product is a carefully crafted, properly implemented marketing plan. This course aims to cover the topics related to developing a marketing plan. The objective of the course is to familiarize students with the concepts, terminology, & strategies used in marketing management. Students will also be able to use the in-class participative exercises, and case discussions to better understand the concepts and practice their applications.&
MARK 520& Services Marketing
The main objective of this course is to assess the processes in the services marketing situations and to develop perspectives thereof. Besides, class discussions, experimental learning, participative observative analysis, and other relevant research approaches will be utilized as basic educational tools in order that students acquire knowledge and develop viewpoints with respect to the critical strategic factors regarding pre-purchase, purchase, and post-purchase of services; contextual, situational, and interpersonal determinants in service encounters and post-purchase dis/satisfaction.
MARK 521& E Commerce
This course uses current events, case studies and hands-on projects to help students understand Internet strategy, e-business and Web-based marketing. Topics include online markets, channel structure and public policy implications. Students are directed to appreciate that companies are investing globally in e-commerce efforts and technology in order to capture competitive advantage.
MARK 522& E Marketing
This course explores common strategies for the marketing of goods and services via the Internet range from public relations and corporate communications to advertising and electronic commerce.& Students investigate and evaluate various marketing and communication strategies and tactics for the World Wide Web.. Emphasis is placed on critical evaluation skills as well as web site planning, development, design, and other factors which contribute to a web site’s success.
MARK 523& Current Topics in Marketing
This is an advanced course in selected issues in the theory and application of marketing. Actual topics and cases will be chosen by the instructor and may vary from term to term.
MARK 525& Marketing Theory
This course provides a historical review of marketing theory and a review of influential theories in the development of marketing thought, and an overview of contemporary theories and research in marketing.& The objective of this course is to provide students with knowledge of advanced marketing theory and research.
MARK 51 Consumer Behavior
This course aims toı analyse the importance of understanding consumer behaviour in designing marketing strategies. Cultrel, social and psychological factors ingluencing behaviour of consumers, models of biyer& behaviour,consumer decision process and consumer research metods and techniques are the main topic, be discussed in the course.
MARK 517& Advertising Management
Management of non-personal promotional activities within the marketing program: advertising, sales promotion, public relations, direct marketing. Promotional objectives, budgets and strategies; organization of the advertising function; media selection and evaluation; advertising research and message, computer modeling.
MARK 515& International Marketing
International marketing decision process; analysis of worldwide opportunities and threats for the individual firm; assessment of environmental influences shaping the internationalization decisions; international strategic marketing planning; functional and operational decisions in formulating product, pricing, promotion, distribution and logistics programs; organizing, controlling and assessing alternative organizational structures, resource allocation& approaches, and assessing alternative organizational structures, resource allocation approaches, and performance evaluation measures for the coordination and evaluation of international marketing activities.
MARK 514& Marketing Research
Basic research issues in formulating strategies for product, pricing, promotion and distribution decisions; development of measurement scales for descriptive and experimental designs; introduction to statistical package computer programs; probability sampling, univariate and multivariate data analysis methods.