Business Administration

Prof. Dr. Çelik Aruoba
Prof. Dr. Ümit Hassan
Prof. Dr. Aykut Polatoğlu
Assoc.Prof.Dr. Mehmet Aga
Assoc. Prof. Dr. Şerife Eyüpoğlu
Assoc. Prof. Dr. Bülent Evre
Assoc.Prof. Dr. Erdal Güryay
Assoc.Prof.Dr. Zeliha Khashman
Assoc. Prof. Dr. Hüseyin Özdeşer
Assoc.Ptof Dr. Nurcan Özgür
Assoc.Prof.Dr. Mustafa Sağsan
Assoc. Prof. Dr. Tülen Saner
Assist.Prof. Dr. Ali Dayıoğlu
Assist. Prof.Dr. Ahmet Ertugan
Assist. Prof. Dr. Nil Günsel Reşatoğlu
Assist. Prof. Dr. Turgut Türsoy
Dr. Ergin Akalpler
Dr. İlksoy Aslım
Dr. Dilek Latif
Dr. Muhittin Tolga Özsağlam
Dr. Berna Serener
The MBA programme is a two year (four semester) programme and will be granted upon fulfillment of the following requirements;
•The Thesis Programme: the completion of 36 credit hours which consists of;
5 three-credit core management courses
7 three-credit technical electives
A non-credit seminar course in the field business/management
A dissertation/thesis in the field of business/management
Maintenance of a cumulative grade point average (CGPA) of at least 3.0
•The Non-thesis Programme: the completion of 42 credit hours which consists of;
5 three-credit core management courses
9 three-credit technical electives
A non-credit seminar course in the field business/management
Maintenance of a cumulative grade point average (CGPA) of at least 3.0
The core management courses should be completed prior to enrolling in the technical elective courses. The seminar and thesis can only be taken upon successful completion of the core management courses and the technical elective courses (not before the students 4th semester). Each semester students can enroll in a minimum of 2 and a maximum of 4 courses.
Students who lack adequate foundation in basic management/business are required to successfully complete (minimum CC grade) the following courses (non-credit) before proceeding with the programme;
•MAN 102Principles of Management(3 semester hours)
•ECON 201Microeconomics (3 semester hours)
•MAT 281Statistics(3 semester hours)
•ACC 202Financial Accounting(3 semester hours)
1.Core Requirements:
MAN 504Quantitative Analysis for Business and Economics
MAN 510Managerial Economics
MAN 540Strategic Management
MARK 501Marketing Management or MARK 550 Strategic Marketing Management
FIN 516Financial Management

2.Thesis and Seminar:
MAN 590Seminar
MAN 599Thesis

3.Technical Electives:
ACC 505Advanced Topics in Accounting
ACC 512Financial Reporting & Analysis
ACC 513Cost Managerial Accounting
ACC 506Financial Reporting & Analysis
ECON 501Microeconomics for Managers
ECON 522World Economy
ECON 542Public Economy
ECON 556Trends in Globalization
ECON 561Financial and Economic Crises
ECON 511Macroeconomics for Managers
ECON 521Money and Banking
EU 532European Economy
FIN 504International Finance
FIN 516Financial Management
FIN 517Investment Analysis
FIN 518Portfolio Management
FIN 521Financial Instruments,Markets and Institutions
FIN 522International Financial Markets
FIN 524Corporate Finance
FIN 527Economics of Financial Markets
FIN 528Financial Statement Analysis
FIN 529Financial Risk Management
FIN 530Fund Management
FIN 533Advanced Topics in Finance
MAN 501Management Science
MAN 512International Business
MAN 513Managing the Global System
MAN 514Management of Multinationals
MAN 515Management Information System
MAN 516Total Quality Management
MAN 520Organizational Behavior
MAN 523Operations Research
MAN 525Human Resource Management
MAN 529Public Administration
MAN 541Project Management
MAN 545Personal Development and Management
MAN 550Research Methods in Social Sciences
MAN 533Production/Operations Management
MAN 554Current Topics in Management
MAN 555Small Business & Entreprenurship
MAN 556Knowledge Management
MARK 514Marketing Research
MARK 515International Marketing
MARK 517Advertising and Promotion Management
MARK 518Consumer Behavior
MARK 519Sales Management
MARK 520Services Marketing
MARK 521E-Commerce
MARK 522E-Marketing
MARK 523Current Topics in Marketing
MARK 525Marketing Theory
MARK 550Strategic Marketing
MAN 599Thesis
MAN 590Seminar

FIRST YEAR
I. SEMESTER

CODE COURSE NAME T-P C ECTS
ENG 101 English I (4-0) 3 5
MAT 171 Maths for Bus & Econ.I (4-0) 3 6
CIS 151 Intro.to Computers (4-0) 3 5
MAN 101 Introduction to Business (4-0) 3 6
ECON101 Principles of Econ.I (4-0) 3 6
ATA 101 Atatürk İlkeleri I (2-0) 0 2
TOTAL SEMESTER CREDITS/ECTS 15 30

II. SEMESTER

CODE COURSE NAME T-P C ECTS
ENG 102 English II (4-0) 3 5
MAT 172 Maths for Bus & Econ II (4-0) 3 6
CIS 152 Computer Applications (4-0) 3 5
MAN 102 Principles of Management (4-0) 3 6
ECON102 Principles of Econ.II (4-0) 3 6
ATA 102 Atatürk İlkeleri II (2-0) 0 2
TOTAL SEMESTER CREDITS/ECTS 15 30

SECOND YEAR
III. SEMESTER

CODE COURSE NAME T-P C ECTS
ENG 201 Business Communication (4-0) 3 6
MAT 281 Statistics I (4-0) 3 6
ACC 202 Financial Accounting I (4-0) 3 6
MAN 206 Introduction to Law (4-0) 3 6
ECON201 Microeconomics (4-0) 3 6
TOTAL SEMESTER CREDITS/ECTS 15 30

IV. SEMESTER

CODE COURSE NAME T-P C ECTS
ENG 202 Oral Communication (4-0) 3 6
MAT 282 Statistics II (4-0) 3 6
ACC 203 Financial Accounting II (4-0) 3 6
MAN 207 Business Law (4-0) 3 6
ECON202 Macroeconomics (4-0) 3 6
TOTAL SEMESTER CREDITS/ECTS 15 30

THIRD YEAR
V. SEMESTER

CODE COURSE NAME T-P C ECTS
MARK303 Principles of Marketing 3 6
ACC 301 Managerial Accounting 3 6
FIN 301 Business Finance 3 6
MAN 310 Organizational Behaviour 3 6
ECON 306 Money and Banking 3 6
TOTAL SEMESTER CREDITS/ECTS 15 30

VI.SEMESTER

CODE COURSE NAME T-P C ECTS
MARK306 Marketing Management 3 6
MAN 307 Research Methods 3 6
FIN 302 Financial Management 3 6
MAN 308 Operations Mgmt. & Res. 3 6
SOC 100 Sociology 3 6
TOTAL SEMESTER CREDITS/ECTS 15 30

FOURTH YEAR
VII. SEMESTER

CODE COURSE NAME T-P C ECTS
MARK401 Marketing Research 3 6
MAN 404 Human Resource Mgmt. 3 6
MAN 453 Production Management 3 6
MAN4XX Area Elective 3 6
MAN4XX Area Elective 3 6
TOTAL SEMESTER CREDITS/ECTS 15 30

VIII.SEMESTER

CODE COURSE NAME T-P C ECTS
MAN 401 International Business 3 6
MAN 407 Strategic Management 3 6
MAN4XX Area Elective 3 6
MAN4XX Area Elective 3 6
MAN4XX Area Elective 3 6
TOTAL SEMESTER CREDITS/ECTS 15 30
TOTAL CREDITS 120 / TOTAL ECTS 240
NEAR EAST UNIVERSITY
Faculty of Economics and Administrative Sciences
Department of Business Administrative

ENG 101 English I
Focusing on grammar and developing of all language skills. This course aims at enabling students to understand their lessons and to express themselves in English.

MAT 171 Maths. For Bus. Economics I
This course is aimed at providing a comprehensive treatment of selected topics in both finite mathematics and calculus. It will make students as comfortable as possible in an environment of quantitative analysis of computers.

CIS 151 Introduction to Computers
Introduction to the World of the Computer, Defining the Computer, The History of Computer, Computer Generations, Elements of Computer Systems, Hardware of Computer, Classification of Computers, Principle of Computer Working, Using the Computer and MS-Dos Operating System, Dos Editor.

MAN 101 Introduction to Business
Broad integrative course covering all functional areas of business; finance, human resources, management sciences and information systems and marketing. Relationships among business, government and society considered.

ECON 101 Principles of Economics I
Basic concepts of economics and mainly elementary microeconomics. Topics covered are: The economic problem, Supply and Demand, Elasticity, Marginal analysis of consumers and firms behaviour, The theory of profit maximization, Analysis of markets, Pricing in competitive and non-competitive markets.

ATA 101 Principles of Atatürk’s I
The Principles of Atatürk will be discussed analytically and historically in both semesters.

ENG 102 English II
This course aims to take students to advanced level of English.

MAT 172 Maths. For Bus. Economics II
Limits and Continuity. Average Rate of Change and Slope. Derivatives, Instantaneous Rate of Change, Higher Order Derivatives. Optimisation, Concavity of Inflection Points. Maxima and Minima. Revenue, Cost and Profit Applications, Anti Derivatives, Rules of Integration, Differential Equations, Mathematics of Finance, Simple and Compound Interest, Present Value, Effective Interest, Future Value, Annuities.

CIS 152 Computer Applications
Introduction to Windows, Windows Commands, How the windows commands work, Introduction to Microsoft Office, Microsoft Word, Microsoft Power Point, Project of Microsoft Power point.

MAN 102 Principles of Management
Principles of Management; The Basis of Management, Theory and Practice; The Nature of Planning; Decision Making; The Nature and Purpose of Organising; Departmentalization; Line / Staff Authority; Decentralisation; Human Resource Management and Selection; Motivation; Leadership; The System and Process of Controlling.

ECON 102 Principles of Economics II
Elementary Macroeconomics. Determination of National Income, The Role of Government, The Banking System. Problems of Inflation, Unemployment and Growth.

ATA 102 Principles of Atatürk’s II
The Principles of Atatürk will be discussed analytically and historically in both semesters.

ENG 201 Business Communication
This course aims to improve the student’s ability to understand and use English Grammar and vocabulary in business context.

MAT 281 Statistics I
Frequency distributions and Graphing Frequency Distributions, Measures of Central Tendency, Measures of Dispersion and Skewness, Basic Concepts and Rules of Probability, Probability Distributions: Binomial, Poisson, Normal, and Chir-Square Distributions, Sampling Concepts, Sampling Distributions.

ACC 202 Financial Accounting I
This course is comprised of the following topics: Accounting; Information for Decision Making, Basic Financial Statements, The accounting Cycle: Capturing Economic Events, The Accounting Cycle: Accruals and Deferrals, The Accounting Cycle: Reporting Financial Results, Accounting For Merchandising Activities, Financial Assets, Accounts Receivable and Notes Receivable, Inventories and Cost of Goods Sold.

MAN 206 Introduction to Law
A basic introduction to the study of law namely the Nature of Law, Legal Systems, The Development of Law, The Structure and Work of the Courts, The Concepts of Legal Personality and Capacity and an Outline of the European Union, its Laws and Institutions, Company Law and Tort.

ECON 201 Microeconomics
The main objective of this course is to familiarise the students with the topics of microeconomics. The main topics covered in this course consist of the Firm and Industry, Perfect competition, Monopoly, Oligopoly, Analysis of Factors of Production, Human Capital, Trade Unions, Game Theory, etc.

ENG 202 Oral Communication
This course presents a business story within the context and structure of two typical business communication situation. The target language items are described in terms of the functions they perform within the communicative structure of the meeting or negotiation.

ACC 203 Financial Accounting II
This course is comprised of the following topics: Accounting for Marketable Securities, Generally Accepted Accounting Principles, Plant and Intangible Assets, Liabilities, Stockholders’ Equity: Paid-in Capital, Income and Changes in Retained Earnings, Statement of Cash Flows and Financial Statement Analysis.

ECON 202 Macroeconomics
Introduction of the economy as a whole including such topics as economic organization, national income accounting, economic growth and fluctuations, inflation, labor market, money and monetary policy, government and public economy, international trade. Course covers the use of theoretical tools to explain the determinants and measurements of the level and change in aggregate macroeconomic variables. One of the goals of this course is to provide a basic knowledge of most important macro economic theories (Keynesian and classical approaches examined).

MAT 282 Statistics II
Summary of Discrete Distributions, Summary of Continuous Distributions, Descriptive Statistics, Point Estimation, Interval Estimation and the Control Limit Theory, Inferences in the Mean and Variance of a Distribution, Inferences on Proportions, Comparing two Means and two variances, Simple Linear Regression.

MAN 207 Business Law
A basic introduction to the law relating to business transactions namely an Introduction to the Law of contract and various kinds of Business Contracts. This is followed by an examination of Employment Law, including some provision requirements, European Union Law and an outline of Insurance Law and some aspects of Banking Law.

MARK 303 Principles of Marketing
To provide fundamental concepts and to introduce related business activities within a systems perspective supported with managerial and functional approaches for planning, pricing, promoting and distributing, satisfying products to target markets in order to achieve organisational objectives.

ACC 301 Managerial Accounting
The purpose of this course is to guide the students to gain knowledge and information about managerial accounting. It aims to use the information in managerial decision making; The Nature of Costs, Cost-Volume-Profit Analysis, Standard Costs, Budgeting; Operational Budgeting, Financial budgeting and Capital budgeting.

ECON 306 Money, Banking and Financial Institutions
Course is devoted to the study of financial intermediation, interest rates, money market instruments and banking, focuses on modern financial markets and the role of monetary policy in influencing asset prices and the economy. Topics covered include financial institutions and markets, interest rate determination, portfolio theory, capital markets, the regulation of financial institutions, the money supply process, money demand and monetary policy. Causes and consequences of inflation. Applications to such problems as exchange rate determination and dynamics, international monetary regimes.

MAN 310 Organizational Behaviour
The theoretical and research contribution of the behavioral sciences to management and administration are examined and applied to selected organizational situations. Areas to be considered from the standpoint of both individual and organizational performance are communication, motivation, conflict, decision-making, goal setting, leadership, organizational design, climate, development and control. Utilizing a systems perspective, the course attempts to develop in each student an ability to analyze and solve organizational problems.

FIN 301 Principles of Finance
This is an introductory course in the principles of corporate finance. The primary objectives are to familiarize students with the major financial decisions made by firms, the process for making those decisions, and to provide a conceptual framework for understanding and analyzing those decisions. Major topics include financial statement analysis, the time value of money, bond and stock valuation and investment techniques.

MARK 306 Marketing Management
Planning, Implementing and Evaluating of Total System of Marketing Activities in Business Organisations with Special Emphasis put upon preparing Marketing Plans, Marketing Budgets and Auditing Marketing Performance. Managerial approach within System Perspective Supported with Functional Approach is used.

MAN 308 Operations Mgmt. Research
The fundamentals of operations research and modeling. The development, application and compatation of the basic operations research techniques. The topics convered are: Application of Scientific Methodology to Business Problems and Mathematical Modelin, Linear Programming, Scientific Approach to Decision Making.

FIN 302 Financial Management
This course is the continuation of FIN 301. The principal methods of instruction will consist of interactive lecturing and problem-solving. The objective of this course is to give the students detailed information about capital budgeting, risk and return, cost of capıtal and long-term financial policy and short-term financial planning.

MAN 307 Research Methods in Social Sciences
This course is designed to teach professional communication skills. Emphasis is placed on research, listening, , critical reading and thinking, analysis , interpretation, and design used in oral and written presentations. Upon completion, students should be able to work individually and collaboratively to produce well- designed business and professional written and oral presentations.

SOC 100 Sociology
A general overview of sociology including history and methodology, explanation of the main schools in sociology, mainly Durkheim, Weber and Marx. Overview of group, stratification, instiutitons and structure in general.

MAN 404 Human Resource Management
The course aims at showing the importance of human resource management (The management of people) and its link with productivity, quality of worklife, and profits in todays highly competitive world. Human resource management activities examined include job analysis, human resource planning, recruitment, selection, orientation, training and development, performance appraisal, career development, compensation management, labor relations, and employee health and safety.

MARK 401 Marketing Research
This course concerns the use of marketing research as on aid to marketing decisions. Specifically, this course addresses how the information used to make marketing decisions is gathered and analysed. Accordingly, this course is appropriate for both prospective users of researches.

MAN 453 Production Management
Basic Principles and Methods of Production. Manufacturing Facilities, Plant and Equipment. Operating Characteristics. Deterministic and Probabilistic Applications, Recent Developments in Production. Also, provides an understanding of the fundamental concepts, approaches and techniques for the production of goods and services of the firms.

MAN 401 International Business
This course surveys the international relationships of world business operations. Students will be introduced to current conceptual perspective. Emphasis will be in areas of environmental dynamics, multinational business organizations, cultural, political, and economic constraints within international financial and trade frameworks. Also included are the problems and challenges facing the multi-national corporation, its strategy and policy.

MAN 407 Strategic Management Business Policy
This course provides a synthesis of previous courses of the program. Major task in this course will be to make strategic decisions and to justify those decisions. Strategic decisions determine the future direction and competitive position of an enterprise for a long time. Students will have the opportunity in this course to make actual strategic decisions.

Selected Electives

ECON 307 Public Finance
This course offers a general introductory survey of the field of public finance. The topics include: when market fail, methods of government intervention, program and project evaluation, major state and local taxes and their effects, and financial relations. Study the productive and alocative role of government and of other aggregations of individuals, as well as the interaction among politics, economics and ethics. Course includes welfare economics, the theory of public goods, collective choice problems, cost-benefit analysis, and governmental public finance. Analyse the equity and efficiency effects of major taxes, including the personal income tax, the corporate income tax and the social security tax.

ECON 400 Managerial Economics
This course is aimed at showing to students the application of economic theory and the tools of analysis of decision science to enable a firm to reach optimal managerial decisions in the face of constraints in today’s global economy.

ECON 401 International Economics
Basic theory the latest developments in international trade. Development of world economic relations to present basic principles for development of international trade to undergraduate students, i.e. Law of comparative advantage, international equilibrium with increasing costs, the Heckscher- Ohlin model, growth trade, the theory of tariffs.

FIN 404 International Finance
Introduction to exchange rate, The market for foreign currency, Exchange rate regimes, International monetary system, Balance of payments, Prices in the open economy, Financial markets in the open economy, Managing operating exposure, Managing transaction exposure, Forward, futures and options markets, International banking, Sourcing debt internationally, Sourcing equity internationally.

MAN 403 Project Management
This course will equip you with general project management skills to help you to deal with problems that can occur. The primary objective of thia course is to acquaint students with a broad basic overview of project management. It is devoted to the technigues of cost-benefit analysis of investment projects.The course covers both the analyrical techniques and aswell as their practical applications in decision-making. The course topics will cover financial modeling, alternative investment criteria, and maintaining consistency between real and nominal prices, inflation rates, exchange rates and interest rates.

MAN 408 Sales Management
This course aims to analyse the sales function both from the salesperson and the sales manager point of view. The role of selling in marketing, selling task,the selling process, account managment, and international selling are among the topics to be discussed in the course.

MAN 409 Management Information Systems
In this course, the information requirements of organizations, principles, concepts, design related and operational issues involved in information systems for managerial purpose include the basic discusion topics. The changing nature of the information technology and the outcomes of the information revolution will force us and the businesses to concentrate more on the opportunities and the threats crystallized by the new IT environment surrounding the organizations. The student will thus have to follow both the course and the developments taking place each day in this “hot issue” of IT and bring those issues into the class to further cultivate our discussions.

MAN 410 Consumer Behavior
The course aims to describe the importance of understanding the factors affecting consumers’ behavior in designing marketing strategies. External and internal influences on consumer behavior, consumer decision process, consumer research methods and consumer behavior audit are the main issues to be included in the course.

MAN 411 Public Administration
The aim of the course is to provide detail knowledge about primary principles of public administration including organization, policies and decision process. Functions and methods of management and program desing, implementation and evaluation are also subjects of this course. Finally public administration reform in the world and new public management will be examined.

MAN422 Employment Law
A conceptual and functional analysis of the legal framework and principles of industrial and employment relations, with special emphasis on discrimination in the workplace in the domestic and global environment. Topics include discrimination based on race, sex, age, and disability; testing and performance appraisal; wrongful discharge; labour/management issues; and employee benefits.

MAN 470 Entrepreneurship
This course is designed to introduce students to the concept of entrepreneurship, a manageable process that can be applied across careers and work settings. It focuses on building entrepreneurial attitudes and behaviours that will lead to creative solutions within community and organizational environments. Course topics include the history of entrepreneurship, the role of entrepreneurs and entrepreneurs in the 21st century global economy, and the identification of entrepreneurial opportunities.

MARK 402 International Marketing
Introduction to International Marketing / International Economic, Cultural and Political Legal Environments / International Marketing Intelligence / International Planning / International Product / International Distribution and International Promotion/ Pricing in International Marketing / Organisation and Control of International Marketing.

MARK 408 Public Relations
Emphasizes the relationship between an organization and its internal and external publics. The role of public relations as a function of integrated marketing communication is presented. Topics include communication theories, ethical crisis management, and marketing publicity techniques. Students build skills in planning, implementing, and analysing the effects of campaigns.