Master of Business Administrations (MBA) (Distance Learning, Non-Thesis Master Degree)

Message of the Programme Coordinator
Dear MBA Students,
The purpose of the Department of Business Administration is to offer an education program at internationally acclaimed standards for our students. The department aims to carry out modern education-oriented activities of institutions in a dynamic and competitive environment. Besides, the basic rules and principals of modern business administration in developing, changing and globalizing world are theoretically and practically offered to students. Our department interacts with other departments of the Faculty of Economics and Administrative Sciences. Concordantly, the purpose of the Department of Business Administration is to train future managers and business administrators to successfully deal with information and communication technologies, become proficient in English language, have ability to cope with the problems, develop ability for analytic and fast thinking in solving problems, perform accurately on the decisions, have leadership qualifications, specialize in marketing, sales, human resources, finance and production, and also adopt developing and globalizing world.
Dear Students, you are all welcome to the Near East Family

Assoc. Prof. Dr. Mustafa Menekay
Programme Coordinator

Department of Business Administration MBA programme Non-thesis Program – Distance Learning) 
The Department of Business Administration MBA program  (Non-thesis Program – Distance Learning) aims to equip its graduates with broad knowledge and understanding of all the business administration disciplines and to give them an insight to explore and investigate the key issues confronting the business practitioner in the present day and in the future. The department’s program is based on a modular structure including both compulsory and elective courses. The elective courses reflect the needs of the current businesses and may vary from year to year. Graduates should acquire the conceptual and analytical tools that will enable them to tackle business problems and issues with greater confidence, and develop an appreciation of the wider organizational context. This will enable them to advance their career prospects in many areas of business.

Philosophy And Objectives
The mission of Business Administration MBA program  (Non-thesis Program – Distance Learning)  is to be the premier teaching institution in this field, helping our students to acquire the knowledge, skills and values necessary for participation and leadership in the evolving global marketplace of business. It provides an environment of excellence in teaching and learning to earn the highest esteem in the relevant field. The faculty pursues a balance of theoretical knowledge and practical experience through instructional excellence, research and intellectual inquiry and a commitment to professional and community service.As the basic principle of its Mission, the Department of Business Administration sets itself the following key objectives:   Strive to be the Business School that considers the critically important changes and challenges occurring in the business world and responds effectively by providing world-class training for preparing the students to contribute to the competitiveness and long-term success of their organizations.
Continuously monitor and analyze relevant business, economic, political and other developments, domestically and overseas, and to promote that understanding. Utilize not only our University’s considerably extensive resources, but also enthusiastic personnel and contemporary resources elsewhere in academics, business, government and labor.  Become the leading force of practitioners for continuous world-class quality and productivity, enhance improvement through outstanding offerings and expert lecturers; ensure resource-effective processes throughout the School; and promote innovative pedagogical improvements in the classroom utilizing the most state-of-art resources available.   Provide insightful training in international business by incorporating challenges from various countries and developing programs on relevant topics as a leading center of Management of Technology and address to the needs for lifelong learning process.   Highlight ethics as an essential characteristic of organizations that are successful in business administration throughout the long-term process, and ensure commitment to sustain high standards and ethical values.  Continuously evolve a Mission Statement for our School which optimally guides our commitments to our various customer groups, students, parents, employers, benefactors, alumni and the community.


Non-thesis Program – Distance Learning
Course Code Course Name T P L Credits ECTS
D-MBA 5XX Human Resources Management 3 0 0 3 6
D-MBA 5XX Marketing Management 3 0 0 3 6
D-MBA 5XX Business Finance 3 0 0 3 6
D-MBA 5XX Accounting for Business 3 0 0 3 6
D-MBA 5XX Area Elective 3 0 0 3 6


Non-thesis Program – Distance Learning
Course Code Course Name T P L Credits ECTS
D-MBA 5XX Organisation Theory and Behaviour 3 0 0 3 6
D-MBA 5XX Strategic Management 3 0 0 3 6
D-MBA 5XX Statistics and Quantitative Methods 3 0 0 3 6
D-MBA 5XX Economic Analysis for Managers 3 0 0 3 6
D-MBA 5XX Area Elective 3 0 0 3 6
D-MBA 5XX Project 3 0 0 3 6

 Elective Course 

Non-thesis Program – Distance Learning
Course Code Course Name T P L Credits ECTS
D-MBA 5XX International Finance 3 0 0 3 6
D-MBA 5XX Financial Statements Analysis 3 0 0 3 6
D-MBA 5XX Marketing Strategy 3 0 0 3 6
D-MBA 5XX Operations and Supply Management 3 0 0 3 6
D-MBA 5XX Customer Relationship Management 3 0 0 3 6
D-MBA 5XX Sales Management 3 0 0 3 6


Course Descriptions

D- MBA 5XX Human Resources Management
Introduction to Human Resources Management / The Strategic Role of HRM / Human Resources Planning / Selection and Recruitment / Training and Development / Performance Management / Career Management / Job Evaluation / Compensation Management / Orientation / Occupational Safety and Health / Employer – Employee Relations / Human Resources Information Systems / Managing Global Human Resources.

D- MBA 5XX Marketing Management
Marketing Concept, Elements of Marketing Strategy, Quality and Customer Satisfaction, Environment and Marketing, International Marketing, Marketing Planning, Marketing Research, Marketing Information Systems, Segmentation, Targeting and Positioning, Consumer Behavior, Business to Business Marketing, Relationship Marketing, Product Strategy, New Product Planning, Service Marketing, Distribution Strategy, Retailing, Physical Distribution, Marketing Communication, Advertising, Sales Promotion & PR, Personal Selling, Sales, Management, Pricing Strategy, Managing Pricing.

D- MBA 5XX Business Finance
Finance Function / Financial Goal / Financial System and Markets / Financial Ratios / Ratio Analysis / Breakeven-point analysis, Operating Leverage / Financial Leverage, Combined Leverage / Financial Planning / Proforma Balance Sheet and Income Statement / Cash Budgeting / Working Capital Management / Inventory Management

D- MBA 5XX Accounting for Business
Objectives and resultant accounting needs of small business; the role played by accounting and accountants in small business; organisational structures; recording systems; managerial reporting and financial decision making; meeting compliance needs; taxation planning and assessment; payroll and other cost management; debtor management; applying for credit; current issues; ethical considerations; risk management

D- MBA 5XX Organizational Theory and Behaviour
Organisational Theories – Classical, Neo-classical and Contemporary; Authority, Power, status, formal and informal structure; Bureaucratic structure; Boundary Less organisation; Flat and Tall structures; Impact of Environment on Organisational Design. Organisational Behaviour (OB)- concept, determinants, models; challenges and opportunities of OB; Transaction cost; Disciplines contributing to the field of OB; Individual Behaviour- Foundations of individual behaviour, values, attitudes, personality, and emotions; Perceptual process and Learning; Management assumptions about people-McGregor’s Theory X and Theory Y, Chris Argyris behaviour patterns.

D- MBA 5XX Strategic Management
Basic Concepts in Strategic Management, The Nature of Strategic Management / The Business Vision and Mission/ The External Assessment/ The Internal Assessment/ Strategies in Action/ Strategy Analysis and Choice/ Strategic Management & Organisational Dynamics/ Implementing Strategies: Management and Operations Issues/ Implementing Strategies: Marketing, Finance/Accounting, R&/D, and MIS Issues Strategy Review and Evalution/ Strategic Control/ Ethic, Corporate Responsibility and Strategic

D- MBA 5XX Statistics and Quantitative Methods
Introductions/Overview. Data Collection. Describing Data Visually. Describe the differences between primary and secondary data sources and cite examples of each, including but not limited to: health departments, state agencies, and federal agencies. Describe the 3 main categories of data (Nominal, Ordinal, and Continuous). Develop a list of variables of interest and generate a code book for the variables. Descriptive Statistics. Test of Means. Multiple Regression. Probability. Discrete Distributions. Continuous Distributions. Sampling Distribution and Estimation

D- MBA 5XX Economic Analysis for Managers
The specific topics of this course include supply and demand analysis, organization of the firm, incentive compensation, information problems and uncertainty, production and costs, market structure, pricing strategies and techniques, and the application of game theory to managerial decisions and negotiations

D- MBA 5XX International Finance
Multinational Financial Management: An Overview/ International Flow of Funds/ International Financial Markets/ Exchange Rate Determination/ Currency Derivatives/ International Arbitrage and Interest Rate Parity/ Relationships Among Inflation, Interest Rates, and Exchange Rates/ Forecasting Exchange Rates/ Measuring Exposure to Exchange Rate Fluctuations/ Managing Transaction Exposure/ Managing Economic Exposure and Translation Exposure/ Direct Foreign Investment/ Country Risk Analysis

D- MBA 5XX Financial Statement Analysis
Overview of Financial Statements and Analysis Framework/ Financial Reporting & Analysis/ Analysis of the Income Statements/ Analysis of the Balance Sheet/ Analysis of the Cash Flow Statements/ Analysis of the business environment a company operates in and analyse its Operating Activities, Investing Activities and Financing Activities/ Financial Analysis Techniques/ Performance Evaluation and Determinants of Performance/ Accounting and Strategy Analysis/ Prospective Performance Evaluation and Valuation/ Credit Analysis/ Equity Analysis

D- MBA 5XX Marketing Strategy
The Concept and Trends, Strategy Formulation, Environmental Analysis, Marketing Planning, Strategic Analysis such as SWOT, BCG, GE, PIMS., External and Customer Analysis, Competitor Analysis, Market Analysis, Alternative Business Strategies, Obtaining a Sustainable Competitive Advantage, Differentiation Strategies, Strategic Positioning, Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, Diversification, Global Strategies, Implementation

D- MBA 5XX Operations and Supply Management
Introduction to Operations and Supply Management/ Forecasting/
Process Design (product/service, process, facility, waiting lines, work
systems and location)/ Quality Management/ Capacity Planning and Inventory Control (lean manufacturing, inventory management, material requirements planning, just-in-time, enterprise resource planning, scheduling and control)/ Supply Chain Management

D- MBA 5XX Customer Relations Management
The nature and role of relationship marketing/ Building customer relationships/ Customer service/ Process of customer service/ Internal marketing/ Technology for CRM/ One-to-one marketing and mass customisation/ Building relationships with other stakeholders/ Planning the CRM strategy/ Implementation of CRM in the organisation

D- MBA 5XX Sales Management
Introduction to Selling and Sales Management, Sales Management Functions, Strategic Planning and Sales, Personal Selling, Account Relationship Management, Selling Process, Estimating Potentials and Forecasting Sales, Organization, Territory Design, Recruiting and Selecting Sales People, Sales Training, Motivating Sales People, Leadership, Compensating Sales People, Evaluating Sales Performance.