Marketing Management (Distance Learning, Bachelors Degree)

Also available in: Türkçe

Message of the Programme
The marketing management programme aims to prepare students to globally competitive standards through a modern education system based on the core principles of marketing management.

The Department of Marketing aims to adopt the following vision and mission that are in accordance with those declared by the Faculty of Economics and Administrative Sciences. We also consider the ethical values and goals in favour of development of the Near East University and of the Faculty of Economics and Administrative Sciences.

Our mission is to blend education and research facilities and thereby distinguish ourselves in the academic community by providing unique educational environment within which the application of marketing knowledge, theory, and skills are mastered. Also, an educational environment is facilitated within which linkages between organizations and customers are facilitated. By effectively educating our diverse student population to achieve expected standards of performance, we prepare them to become productive leaders who have a strong foresight.
Our vision is to be a role model for all who seek intellectual vitality in a learner-centered and socially responsible academic community in marketing.


Fall Semester

Course Code Course Name T P L Course Credits ECTS
D-ENG 101 English I 3 0 0 3 6
D-MAN 101 Introduction to Business 3 0 0 3 6
D-ECON 101 Principles of Economics I 3 0 0 3 6
D-MAT 171 Mathematics for Business & Econ I 3 0 0 3 6
D-CIS 151 Introduction to Computers 3 0 0 3 6
Total Semester Credits/ECT 15 30

Spring Semester

Course Code Course Name T P L Course Credits ECTS
D-ENG 102 English II 3 0 0 3 6
D-MAN 102 Principles of Management 3 0 0 3 6
D-ECON 102 Principles of Economics II 3 0 0 3 6
D-MAT 172 Mathematics for Business & Econ II 3 0 0 3 6
D-CIS 152 Computer Applications 3 0 0 3 6
Total Semester Credits/ECTS 15 30


Fall Semester

Course Code Course Name T P L Course Credits ECTS
D-ENG 201 Business Communication 3 0 0 3 6
D-MAN 206 Introduction to Law 3 0 0 3 6
D-PSY 100 General Psychology 3 0 0 3 6
D-MAT 281 Statistics I 3 0 0 3 6
D-ACC 202 Financial Accounting I 3 0 0 3 6
Total Semester Credits/ECTS 15 30

Spring Semester

Course Code Course Name T P L Course Credits ECTS
D-ENG 202 Oral Communication 3 0 0 3 6
D-MAN 207 Business Law 3 0 0 3 6
D-SOC 100 Introductıon to Sociology 3 0 0 3 6
D-MAT 282 Statistics II 3 0 0 3 6
D-ACC 203 Financial Accounting II 3 0 0 3 6
Total Semester Credits/ECTS 15 30


Fall Semester

Course Code Course Name T P L Course Credits ECTS
D-MARK 303 Principles of Marketing 3 0 0 3 6
D-MAN 310 Organizational Behaviour 3 0 0 3 6
D-MAK 304 Marketing and Society 3 0 0 3 6
D-FIN 301 Business Finance 3 0 0 3 6
D-ACC 301 Managerial Accounting 3 0 0 3 6
Total Semester Credits/ECTS 15 30

Spring Semester

Course Code Course Name T P L Course Credits ECTS
D-MARK 307 Consumer Behaviour 3 0 0 3 6
D-MAN 308 Operations Management & Research 3 0 0 3 6
D-MAN 453 Production Management 3 0 0 3 6
D-FIN 302 Financial Mamangement 3 0 0 3 6
D-MAN 404 Human Resource Management 3 0 0 3 6
Total Semester Credits/ECTS 15 30


Fall Semester

Course Code Course Name T P L Course Credits ECTS
D-MARK 401 Marketing Research 3 0 0 3 6
D-MAN 307 Research Methods for the Social Sci. 3 0 0 3 6
D-MARK 306 Marketing Management 3 0 0 3 6
D-MAN 409 Management Information systems 3 0 0 3 6
D-MAN 4XX Area Elective 3 0 0 3 6
Total Semester Credits/ECTS 15 30

Spring Semester

Course Code Course Name T P L Course Credits ECTS
D-MAN 401 International Business 3 0 0 3 6
D-MAN 407 Strategic  Management 3 0 0 3 6
D-MARK308 Integrated Marketing Communications 3 0 0 3 6
D-MAN 400 Graduation Project 3 0 0 3 6
D-MAN 4XX Area Elective 3 0 0 3 6
Total Semester Credits/ECTS 15 30

Course Descriptions

D-ENG 101 English I
Focusing on grammar and developing the English language skills, this course aims at enabling students to understand their courses and to express themselves better in English.

D-MAT 171 Maths for Social Sciences I
This course is aimed at providing a comprehensive treatment of selected topics in both finite mathematics and calculus. It will make students as comfortable as possible in an environment of quantitative analysis of computers.

D-CIS 151 Introduction to Information Systems I 
This course introduces students to the basic concepts and developments in information systems. Areas of study include computer technology, information system concepts, information system development, and the use of technology in organisations. Students gain hands-on experience by using microcomputers to solve business problems.

D-MAN101 Introduction to Business
This is a broad integrative course covering all functional areas of business; finance, human resources, management sciences and information systems and marketing. Relationships among business, government and society considered.

D-ECON 101 Introductory Microeconomics
Economic analysis of consumer and producer behaviour and decision making with a concentration on how economic agents voluntarily interact in markets for various goods and services. Topics include advanced demand/supply analysis emphasising allocation efficiency, opportunity cost and elasticity, the theory of the firm; price, output and profit maximising under different market structures including competitive, monopolistic and hybrid alternatives: the pricing of input resources including labour and capital along with income distribution implications; market failure and the consequences of government regulation.

D-ENG 102 English II

This course aims to take students to advanced level of English.

D-MAT 172 Maths for Social Sciences II 
Limits and Continuity. Average Rate of Change and Slope. Derivatives, Instantaneous Rate of Change, Higher Order Derivatives. Optimisation, Concavity of Inflection Points. Maxima and Minima. Revenue, Cost and Profit Applications, Anti Derivatives, Rules of Integration, Differential Equations, Mathematics of Finance, Simple and Compound Interest, Present Value, Effective Interest, Future Value, Annuities.

D-CIS 152 Introduction to Information Systems II
Introduction to Windows, Windows Commands, How the windows commands work, Introduction to Microsoft Office, Microsoft Word, Microsoft Power Point, Project of Microsoft Power point.

D- MAN 102 Principles of Management
Principles of Management. The Basis of Management, Theory and Practice, The Nature of Planning. Decision Making. The Nature and Purpose of Organising, Basic Departmentation, Line / Staff Authority and Decentralisation, Human Resource Management and Selection, Motivation, Leadership, and The System and Process of Controlling.

D-ECON 102 Introductory Macroeconomics 
Introduction to the foundations of economic analysis with concentration on macroeconomics structure and models. Course focuses salient facts about the economy’s performance; measures of economic activity such as GDP; employment and inflation; determinants of trends in economic growth and business cycle foundations; fiscal, monetary and international trade policies and their effect on domestic and foreign business cycles and growth.

D-ENG 201 Business Communication Skills I
This course aims to improve the student’s ability to understand and use English Grammar and vocabulary in a business context.

D-MAT 281 Application of Statistics in Business I 
Frequency distributions and Graphing Frequency Distributions, Measures of Central Tendency, Measures of Dispersion and Skewness, Basic Concepts and Rules of Probability, Probability Distributions: Binomial, Poisson, Normal, and Chi-Square Distributions, Sampling Concepts, Sampling Distributions.

D-ACC 202 Financial Accounting I
This course is comprised of the following topics: Accounting; Information for Decision Making, Basic Financial Statements, The accounting Cycle: Capturing Economic Events, The Accounting Cycle: Accruals and Deferrals, The Accounting Cycle: Reporting Financial Results, Accounting For Merchandising Activities, Financial Assets, Accounts Receivable and Notes Receivable, Inventories and Cost of Goods Sold.

D-MAN 206 Business Law I 
A basic introduction to the study of law namely the Nature of Law, Legal Systems, The Development of Law, The Structure and Work of the Courts, The Concepts of Legal Personality and Capacity and an Outline of the European Union, its Laws and Institutions, Company Law and Tort.

D-PSY 201 General Psychology
This course is designed for students in departments other than the Psychology Department in order to give them a general knowledge of psychology. The course provides a general understanding of psychological inquiry, major theories and their practical applications. The topics covered include sensation and perception, theories of learning and memory, development, socialization, personality, social psychology.

D-ENG 202 Business Communication Skills II
This course presents a business story within the context and structure of two typical business communication situations. The target language items are described in terms of the functions they perform within the communicative structure of meetings and/or negotiations.

D-MAT 282 Application of Statistics in Business II
Summary of Discrete Distributions, Summary of Continuous Distributions, Descriptive Statistics, Point Estimation, Interval Estimation and the Control Limit Theory, Inferences in the Mean and Variance of a Distribution, Inferences on Proportions, Comparing two Means and two variances, Simple Linear Regression.

D-ACC 203 Financial Accounting II
This course is comprised of the following topics: Accounting for Marketable Securities, Generally Accepted Accounting Principles, Plant and Intangible Assets, Liabilities, Stockholders’ Equity: Paid-in Capital, Income and Changes in Retained Earnings, Statement of Cash Flows and Financial Statement Analysis.

D-MAN 207 Business Law II 
A basic introduction to the law relating to business transactions namely an Introduction to the Law of contract and various kinds of Business Contracts. This is followed by an examination of Employment Law, including some provision requirements, European Union Law and an outline of Insurance Law and some aspects of Banking Law.

D- SOC 201 Introduction to Sociology
This course is designed for students from departments other than the Psychology Department in order to give them a general knowledge of sociology. This course provides an introduction to basic principles, concepts and theories of sociology, place of sociology among social sciences and examination of various culture, institutions and social places.

D-MARK 303 Principles of Marketing
To provide fundamental concepts and to introduce related business activities within a systems perspective, supported with managerial and functional approaches for planning, pricing, promoting and distributing, satisfying products to target markets in order to achieve organisational objectives.

D-MARK 304 Marketing and Society
This course introduces students to marketing’s role in society and compares it with marketing’s role within the organization. Ethical and moral issues pertinent to marketing are raised. These include the ethical dilemmas often based by marketing professionals, as well as the consequences of marketing on society as a whole.

D-ACC 301 Managerial Accounting
The purpose of this course is to guide the students to gain knowledge and information about managerial accounting. It aims to use the information in managerial decision making; The Nature of Costs, Cost-Volume-Profit Analysis, Standard Costs, Budgeting; Operational Budgeting, Financial budgeting and Capital budgeting.

D-FIN 301 Principles of Finance
This is an introductory course in the principles of corporate finance. The primary objectives are to familiarize students with the major financial decisions made by firms, the process for making those decisions, and to provide a conceptual framework for understanding and analyzing those decisions. Major topics include financial statement analysis, the time value of money, bond and stock valuation and investment techniques.

D-MAN 310 Organizational Behaviour
The theoretical and research contribution of the behavioural sciences to management and administration are examined and applied to selected organizational situations. Areas to be considered from the standpoint of both individual and organizational performance are communication, motivation, conflict, decision-making, goal setting, leadership, organizational design, climate, development and control. Utilizing a systems perspective, the course attempts to develop in each student an ability to analyse and solve organizational problems.

D-MARK 307 Consumer Behaviour
Examines the decision processes used by individuals and households in obtaining and using goods and services. The influences of individual demographic and psychographic differences as well as cultural, ethnic, social, and environmental factors are explored to build an understanding of consumer behaviour in a global economy. Current theories and models are studied and applied to actual marketing situations.

D–MAN453 Production Management
The course focuses on the elements required to successfully manage products and services. Students will use several basic statistical techniques to identify ways in which product/service offerings can be enhanced.

D-MAN 308 Operations Management
This course is about the fundamentals of operations research and modelling. The main emphasis is on the development, application and computation of the basic operations research techniques. The topics covered are: Application of Scientific Methodology to Business Problems and Mathematical Modelling, Linear Programming, Scientific Approach to Decision Making.

D-FIN 302 Financial Management
This course is the continuation of FIN 301. The principal methods of instruction will consist of interactive lecturing and problem-solving. The objective of this course is to give the students detailed information about capital budgeting, risk and return, cost of capıtal and long-term financial policy and short-term financial planning.

D-MAN 404 Human Resource Management
The course aims at showing the importance of human resource management (The management of people) and its link with productivity, quality of work life, and profits in today’s highly competitive world. Human resource management activities examined include job analysis, human resource planning, recruitment, selection, orientation, training and development, performance appraisal, career development, compensation management, labour relations, and employee health and safety.

D-MARK 401 Marketing Research
Explores the identification, collection and analysis of information relevant to decision making by the marketing executive. Students become acquainted with the marketing research process and methods of data collection and analysis. They gain experience through the design and implementation of a marketing research study and the preparation of a professional project.

D-MARK 306 Marketing Management
Planning, Implementing and Evaluating of Total System of Marketing Activities in Business Organisations with Special Emphasis put upon preparing Marketing Plans, Marketing Budgets and Auditing Marketing Performance. Managerial approach within System Perspective Supported with Functional Approach is used.

D–MAN409 Management Information Systems
Integrates topics of management and organization theory, information and communication theory, and systems theory relevant to managing an organization’s information resources. Includes computer hardware and software, telecommunications, and database concepts and emphasizes the e-commerce and Internet based business models to get a competitiveness of global based business environments.

D-MAN 307 Research Methods in Administrative Sciences
This course is designed to teach professional communication skills. Emphasis is placed on research, listening, , critical reading and thinking, analysis , interpretation, and design used in oral and written presentations. Upon completion, students should be able to work individually and collaboratively to produce well- designed business and professional written and oral presentations.

D-MARK 308 Marketing Communications
This course presents an integrative approach to the creation, implementation, and measurement of all of the ways in which an organization communicates with its external public. While focusing on the communications tools of advertising, publicity, sales promotion, and personal selling, this course takes a marketing management perspective and explains how communications is used to help satisfy customers and achieve the goals of the organization with special consideration given to entrepreneurial and small businesses. This is a survey course that stresses an understanding of the terms, concepts, and processes involved in the creating of the integrated marketing communications.

D-MAN 407 Strategic Management & Planning
This course provides a synthesis of previous courses of the program. Major task in this course will be to make strategic decisions and to justify those decisions. Strategic decisions determine the future direction and competitive position of an enterprise for a long time. Students will have the opportunity in this course to make actual strategic decisions.

D-MARK 402 International Marketing
An applied introduction to concepts of international marketing management with an emphasis on development of global and regional marketing programs, entry strategies and the importance of understanding economic, sociocultural differences and other environmental forces.

D-MAN 400 Graduation Project
A seminar course intended to motivate senior students to undertake an independent research project. The course ends with an oral presentation performed by each student.