Department of Business Administration MBA Programme (Non-thesis Program – Distance Learning

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Dear Students,
The purpose of the Department of Business Administration is to offer an education program at internationally acclaimed standards for our students. The department aims to carry out modern education-oriented activities of institutions in a dynamic and competitive environment. Besides, the basic rules and principals of modern business administration in developing, changing and globalizing world are theoretically and practically offered to students. Our department interacts with other departments of the Faculty of Economics and Administrative Sciences. Concordantly, the purpose of the Department of Business Administration is to train future managers and business administrators to successfully deal with information and communication technologies, become proficient in English language, have ability to cope with the problems, develop ability for analytic and fast thinking in solving problems, perform accurately on the decisions, have leadership qualifications, specialize in marketing, sales, human resources, finance and production, and also adopt developing and globalizing world.
Dear Students, you are all welcome to the Near East Family

Assoc.Prof.Dr. Mustafa Menekay
Programme Coordinator

Department of Business Administration MBA Programme (Non-thesis Program – Distance Learning

Department of Business Administration (Distance Learning)
The Department of Business Administration(Distance Learning, Bachelors Degree) aims to equip its graduates with broad knowledge and understanding of all the business administration disciplines and to give them an insight to explore and investigate the key issues confronting the business practitioner in the present day and in the future. The department’s program is based on a modular structure including both compulsory and elective courses. The elective courses reflect the needs of the current businesses and may vary from year to year. Graduates should acquire the conceptual and analytical tools that will enable them to tackle business problems and issues with greater confidence, and develop an appreciation of the wider organizational context. This will enable them to advance their career prospects in many areas of business.

Philosophy And Objectives 
The mission of Business Administration is to be the premier teaching institution in this field, helping our students to acquire the knowledge, skills and values necessary for participation and leadership in the evolving global marketplace of business. It provides an environment of excellence in teaching and learning to earn the highest esteem in the relevant field. The faculty pursues a balance of theoretical knowledge and practical experience through instructional excellence, research and intellectual inquiry and a commitment to professional and community service.As the basic principle of its Mission, the Department of Business Administration sets itself the following key objectives: Strive to be the Business School that considers the critically important changes and challenges occurring in the business world and responds effectively by providing world-class training for preparing the students to contribute to the competitiveness and long-term success of their organizations.

Continuously monitor and analyze relevant business, economic, political and other developments, domestically and overseas, and to promote that understanding. Utilize not only our University’s considerably extensive resources, but also enthusiastic personnel and contemporary resources elsewhere in academics, business, government and labor. Become the leading force of practitioners for continuous world-class quality and productivity, enhance improvement through outstanding offerings and expert lecturers; ensure resource-effective processes throughout the School; and promote innovative pedagogical improvements in the classroom utilizing the most state-of-art resources available. Provide insightful training in international business by incorporating challenges from various countries and developing programs on relevant topics as a leading center of Management of Technology and address to the needs for lifelong learning process. Highlight ethics as an essential characteristic of organizations that are successful in business administration throughout the long-term process, and ensure commitment to sustain high standards and ethical values. Continuously evolve a Mission Statement for our School which optimally guides our commitments to our various customer groups, students, parents, employers, benefactors, alumni and the community.

1st Semester

Course Code Course Name T P L Credits ECTS
D-ENG101 English I 3 0 0 3 6
D-MAN101 Introduction to Business 3 0 0 3 6
D-ECON 101 Principles of Economics I 3 0 0 3 6
D-MAT 171 Mathematics for Business & Econ I 3 0 0 3 6
D-CIS 151 Introduction to Computers 3 0 0 3 6
Total Semester Credit / ECTS 15 30

2nd Semester

Course Code Course Name T P L Credits ECTS
D-ENG 102 English II 3 0 0 3 6
D-MAN 102 Principles of Management 3 0 0 3 6
D-ECON 102 Principles of Economics II 3 0 0 3 6
D-MAT 172 Mathematics for Business & Econ II 3 0 0 3 6
D-CIS 152 Computer Applications 3 0 0 3 6
Total Semester Credit / ECTS 15 30

3rd Semester

Course Code Course Name T P L Credits ECTS
D-ENG 201 Business Communication 3 0 0 3 6
D-MAN 206 Introduction to Law 3 0 0 3 6
D-ECON 201 Microeconomics 3 0 0 3 6
D-MAT 281 Statistics I 3 0 0 3 6
D-ACC 202 Financial Accounting I 3 0 0 3 6
Total Semester Credit / ECTS 15 30

4th Semester

Course Code Course Name T P L Credits ECTS
D-ENG 202 Oral Communication 3 0 0 3 6
D-MAN 207 Business Law 3 0 0 3 6
D-ECON 202 Macroeconomics 3 0 0 3 6
D-MAT 282 Statistics II 3 0 0 3 6
D-ACC 203 Financial Accounting II 3 0 0 3 6
Total Semester Credit / ECTS 15 30

5th Semester

Course Code Course Name T P L Credits ECTS
D-MARK 303 Principles of Marketing 3 0 0 3 6
D-MAN 310 Organizational Behaviour 3 0 0 3 6
D-ECON 306 Money and Banking 3 0 0 3 6
D-FIN 301 Business Finance 3 0 0 3 6
D-ACC 301 Managerial Accounting 3 0 0 3 6
Total Semester Credit / ECTS 15 30

6th Semester

Course Code Course Name T P L Credits ECTS
D-MARK 306 Marketing Management 3 0 0 3 6
D-MAN 308 Operations Management & Research 3 0 0 3 6
D-SOC 301 Sociology 3 0 0 3 6
D-FIN 302 Financial Mamangement 3 0 0 3 6
D-MAN 307 Research Methods for the Social Sci. 3 0 0 3 6
Total Semester Credit / ECTS 15 30

7th Semester

Course Code Course Name T P L Credits ECTS
D-MARK 401 Marketing Research 3 0 0 3 6
D-MAN 404 Human Resource Management 3 0 0 3 6
D-MAN 453 Production Management 3 0 0 3 6
D-MAN 4XX Area Elective 3 0 0 3 6
D-MAN 4XX Area Elective 3 0 0 3 6
Total Semester Credit / ECTS 15 30

8th Semester

Course Code Course Name T P L Credits ECTS
D-MAN 401 International Business 3 0 0 3 6
D-MAN 407 Strategic  Management 3 0 0 3 6
D-MAN 4XX Area Elective 3 0 0 3 6
D-MAN 4XX Area Elective 3 0 0 3 6
D-MAN 4XX Area Elective 3 0 0 3 6
Total Semester Credit / ECTS 15 30

Course Descriptions
D-ENG 101 English I
This course aims at enabling students to understand their lessons and to express themselves in English.

D-MAN 101 Introduction to Business
A broad integrative course covering all functional areas of business; finance, human resources, management sciences and information systems and marketing. Relationships among business, government and society considered.

D-ECON 101 Principles of Economics I
Basic concepts of economics and mainly elementary microeconomics. Topics covered are: The economic problem, Supply and Demand, Elasticity, Marginal analysis of consumers and firms behaviour, The theory of profit maximization, Analysis of markets, Pricing in competitive and non-competitive markets.

D-MAT 171 Mathamatics for Business and Economics I
This course is aimed at providing a comprehensive treatment of selected topics in both finite mathematics and calculus. It will make students as comfortable as possible in an environment of quantitative analysis of computers.

D-CIS 151 Introduction to Computers
Introduction to the World of the Computer, Defining the Computer, The History of Computer, Computer Generations, Elements of Computer Systems, Hardware of Computer, Classification of Computers, Principle of Computer Working, Using the Computer and MS-Dos Operating System, Dos Editor.

D-ENG 102 English II
This course aims to take students to advanced level of English.

D-MAN 102 Principles of Management
Principles of Management. The Basis of Management, Theory and Practice, The Nature of Planning. Decision-Making. The Nature and Purpose of Organising, Basic Departmentalization, Line / Staff Authority and Decentralisation, Human Resource Management and Selection, Motivation, Leadership, and the System and Process of Controlling.

D-ECON 102 Principles of Economics II
Elementary Macroeconomics. Determination of National Income, The Role of Government, The Banking System. Problems of Inflation, Unemployment and Growth.

D-MAT 172 Mathamatics for Business and Economics II
Limits and Continuity. Average Rate of Change and Slope. Derivatives, Instantaneous Rate of Change, Higher Order Derivatives. Optimization, Concavity of Inflection Points. Maxima and Minima. Revenue, Cost and Profit Applications, Anti Derivatives, Rules of Integration, Differential Equations, Mathematics of Finance, Simple and Compound Interest, Present Value, Effective Interest, Future Value, Annuities.

D-CIS 152 Computer Applications
Introduction to Windows, Windows Commands, How the windows commands work, Introduction to Microsoft Office, Microsoft Word, Microsoft Power Point, Project of Microsoft Power point.

D-ENG 201 Business Communication
This course aims to improve the student’s ability to understand and use English Grammar and vocabulary in a business context.

D-MAN 206 Introduction to Law
A basic introduction to the study of law namely the Nature of Law, Legal Systems, The Development of Law, The Structure and Work of the Courts, The Concepts of Legal Personality and Capacity and an Outline of the European Union, its Laws and Institutions, Company Law and Tort.

D-ECON 201 Microeconomics
The main objective of this course is to familiarise the students with the topics of microeconomics. The main topics covered in this course consist of the Firm and Industry, Perfect competition, Monopoly, Oligopoly, Analysis of Factors of Production, Human Capital, Trade Unions, Game Theory, etc.

D-MAT 281 Statistics I
Frequency distributions and Graphing Frequency Distributions, Measures of Central Tendency, Measures of Dispersion and Skewness, Basic Concepts and Rules of Probability, Probability Distributions: Binomial, Poisson, Normal, and Chir-Square Distributions, Sampling Concepts, Sampling Distributions.

D-ACC 202 Financial Accounting I
Financial Accounting the basis for business decision. Recording changes in financial position. Measuring business income. Completion of the accounting cycle. Accounting for merchandising activities. The control of cash transactions. Accounts receivable, and notes receivable. Inventories and cost of goods sold.

D-ENG 202 Oral Communication
This course presents a business story within the context and structure of two typical business communication situation. The target language items are described in terms of the functions they perform within the communicative structure of the meeting or negotiation.

D-MAN 207 Business Law
A basic introduction to the law relating to business transactions namely an Introduction to the Law of contract and various kinds of Business Contracts. This is followed by an examination of Employment Law, including some provision requirements, European Union Law and an outline of Insurance Law and some aspects of Banking Law.

D-ECON 202 Macroeconomics
The main objective of this course is to familiarise the students with the topics of macro economics. The main topics covered in this course consist of: Component of Aggregate Demand and Planned Spending, Monetary and Fiscal Policies, the IS-LM Model, Demand Management, The Adjustment Process, Unemployment, Inflation.

D-MAT 282 Statistics II
Summary of Discrete Distributions, Summary of Continuous Distributions, Descriptive Statistics, Point Estimation, Interval Estimation and the Control Limit Theory, Inferences in the Mean and Variance of a Distribution, Inferences on Proportions, Comparing two Means and two variances, Simple Linear Regression.

D-ACC 203 Financial Accounting II
Plant and Equipment, Depreciation and intangible assets. Liabilities common to most business organisations. Partnership. Accounting Concepts, Professional Judgement and Ethical conduct. Special Types of Liabilities (Bonds payable). Corporations, Investment in Corporate Securities. Measuring cash flows. Analysis and interpretation of financial statements.

D-MARK 303 Principles of Marketing
To provide fundamental concepts and to introduce related business activities within a systems perspective supported with managerial and functional approaches for planning, pricing, promoting and distributing, satisfying products to target markets in order to achieve organisational objectives.

D-MAN 310 Organizational Behaviour
The theoretical and research contribution of the behavioral sciences to management and administration are examined and applied to selected organizational situations. Areas to be considered from the standpoint of both individual and organizational performance are communication, motivation, conflict, decision-making, goal setting, leadership, organizational design, climate, development and control. Utilizing a systems perspective, the course attempts to develop in each student an ability to analyze and solve organizational problems.

D-ECON 306 Money and Banking 
Course is devoted to the study of financial intermediation, interest rates, money market instruments and banking, focuses on modern financial markets and the role of monetary policy in influencing asset prices and the economy. Topics covered include financial institutions and markets, interest rate determination, portfolio theory, capital markets, the regulation of financial institutions, the money supply process, money demand and monetary policy. Causes and consequences of inflation. Applications to such problems as exchange rate determination and dynamics, international monetary regimes.

D-FIN 301 Principles of Finance
This is an introductory course in the principles of corporate finance. The primary objectives are to familiarize students with the major financial decisions made by firms, the process for making those decisions, and to provide a conceptual framework for understanding and analyzing those decisions. Major topics include financial statement analysis, the time value of money, bond and stock valuation and investment techniques.

D-ACC 301 Managerial Accounting
The purpose of this course is to guide the students to gain knowledge and information about managerial accounting. It aims to use the information in managerial decision making; The Nature of Costs, Cost-Volume-Profit Analysis, Standard Costs, Budgeting; Operational Budgeting, Financial budgeting and Capital budgeting.

D-MARK 306 Marketing Management
Planning, Implementing and Evaluating of Total System of Marketing Activities in Business Organisations with Special Emphasis put upon preparing Marketing Plans, Marketing Budgets and Auditing Marketing Performance. Managerial approach within System Perspective Supported with Functional Approach is use.

D-MAN 308 Operations Mgmt. & Research
The fundamentals of operations research and modeling. The development, application and compatation of the basic operations research techniques. The topics convered are: Application of Scientific Methodology to Business Problems and Mathematical Modelin, Linear Programming, Scientific Approach to Decision Making.

D-FIN 302 Financial Management
This course is the continuation of FIN 301. The principal methods of instruction will consist of interactive lecturing and problem-solving. The objective of this course is to give the students detailed information about capital budgeting, risk and return, cost of capıtal and long-term financial policy and short-term financial planning.

D-SOC 301 Sociology
A general overview of sociology including history and methodology, explanation of the main schools in sociology, mainly Durkheim, Weber and Marx. Overview of group, stratification, instiutitons and structure in general.

D-MAN 307 Research Methods in Social Sciences
This course is designed to teach professional communication skills. Emphasis is placed on research, listening, critical reading and thinking, analysis, interpretation, and design used in oral and written presentations. Upon completion, students should be able to work individually and collaboratively to produce well- designed business and professional written and oral presentations.

D-MARK 401 Marketing Research
For all companies, organizations, managers and directors dealing with marketing, information is their lifeblood in order to survive in the market place. In order to make good decisions, all managers and directors should be involved in marketing analysis, planning, implementation and control on the needed information. Overall, marketing research has the role of providing much of this information. Marketing research module examines the central role of information and research in marketing decisions. The module is not created to turn you into a marketing research specialist. However, it will allow you to understand the value of information and research, the processes involved, and techniques which can make easy the collection, analysis and interpretation of marketing data and information.

D-MAN 404 Human Resource Management
The course aims at showing the importance of human resource management (The management of people) and its link with productivity, quality of worklife, and profits in todays highly competitive world. Human resource management activities examined include job analysis, human resource planning, recruitment, selection, orientation, training and development, performance appraisal, career development, compensation management, labor relations, and employee health and safety.

D-MAN 453 Production Management
Basic Principles and Methods of Production. Manufacturing Facilities, Plant and Equipment. Operating Characteristics. Deterministic and Probabilistic Applications, Recent Developments in Production. Also, provides an understanding of the fundamental concepts, approaches and techniques for the production of goods and services of the firms.

D-MAN 401 International Business
This course surveys the international relationships of world business operations. Students will be introduced to current conceptual perspective. Emphasis will be in areas of environmental dynamics, multinational business organizations, cultural, political, and economic constraints within international financial and trade frameworks. Also included are the problems and challenges facing the multi-national corporation, its strategy and policy.

D-MAN 407 Strategic Management 
This course provides a synthesis of previous courses of the program. Major task in this course will be to make strategic decisions and to justify those decisions. Strategic decisions determine the future direction and competitive position of an enterprise for a long time. Students will have the opportunity in this course to make actual strategic decisions.

Selected Area Electives

ECON 400 Managerial Economics
This course is aimed at showing to students the application of economic theory and the tools of analysis of decision science to enable a firm to reach optimal managerial decisions in the face of constraints in today’s global economy.

FIN 404 International Finance
Introduction to exchange rate, The market for foreign currency, Exchange rate regimes, International monetary system, Balance of payments, Prices in the open economy, Financial markets in the open economy, Managing operating exposure, Managing transaction exposure, Forward, futures and options markets, International
banking, Sourcing debt internationally, Sourcing equity internationally.

MAN 409 Management Information Systems
In this course, the information requirements of organizations, principles, concepts, design related and operational issues involved in information systems for managerial purpose include the basic discusion topics. The changing nature of the information technology and the outcomes of the information revolution will force us and the businesses to concentrate more on the opportunities and the threats crystallized by the new IT environment surrounding the organizations. The student will thus have to follow both the course and the developments taking place each day in this “hot issue” of IT and bring those issues into the class to further cultivate our discussions.

MARK 402 International Marketing
The aim of the course is to give you an understanding of basic marketing theory, principles, practice and of challenges the marketer faces in an international environment. During this module you will discover the boundaries between international marketing and business strategy. The module will make you to critically evaluate and gain experience of the way in which marketing contributes to the development, implementation and monitoring of organizations and its changes in the international environment which directly effects the marketing decisions and performance.

MAN 408 Sales Management
This course aims to analyse the sales function both from the salesperson and the sales manager point of view. The role of selling in marketing, selling task,the selling process, account managment, and international selling are among the topics to be discussed in the course.