Courses

Also available in: Türkçe

FIRST YEAR

Fall Semester

CODE COURSE NAME C ECTS
ENG 101 English  I 3 4
MAT 171 Maths for Bus & Econ.I 3 6
CIS 151 Intro.to Computers 3 6
MAN 101 Introduction to Business 3 6
ECON101 Principles of Econ.I 3 6
ATA 101 Atatürk İlkeleri I 0 2
TOTAL Semester CREDITS/ECTS 15 30

Spring Semester

CODE COURSE NAME C ECTS
ENG 102 English  II 3 4
MAT 172 Maths for Bus & Econ  II 3 6
CIS 152 Computer Applications 3 6
MAN 102 Principles of Management 3 6
ECON102 Principles of Econ.II 3 6
ATA 102 Atatürk İlkeleri II 0 2
TOTAL Semester CREDITS/ECTS 15 30

SECOND YEAR

Fall Semester

CODE COURSE NAME C ECTS
ENG 201 Business Communication 3 6
MAT 281 Statistics I 3 6
ACC 202 Financial Accounting I 3 6
MAN 206 Introduction to Law 3 6
PSY 201 General Psychology 3 6
TOTAL Semester CREDITS/ECTS 15 30

Spring Semester

CODE COURSE NAME C ECTS
ENG 202 Oral Communication 3 6
MAT 282 Statistics II 3 6
ACC 203 Financial Accounting II 3 6
MAN 207 Business Law 3 6
SOC 201 Introduction to Sociology 3 6
TOTAL Semester CREDITS/ECTS 15 30

THIRD YEAR

Fall Semester

CODE COURSE NAME C ECTS
MARK303 Principles of Marketing 3 6
ACC 301 Managerial Accounting 3 6
FIN 301 Business Finance 3 6
MAN 310 Organizational Behaviour 3 6
MARK 304 Marketing and Society 3 6
TOTAL Semester CREDITS/ECTS 15 30

Spring Semester

CODE COURSE NAME C ECTS
MAN 404 Human Resource Mgmt. 3 6
MARK307 Consumer Behaviour 3 6
FIN 302 Financial Management 3 6
MAN 308 Operations Mgmt. & Res. 3 6
MARK 311 Product Managment 3 6
TOTAL Semester CREDITS/ECTS 15 30

FOURTH YEAR

Fall Semester

CODE COURSE NAME C ECTS
MARK401 Marketing Research 3 6
MAN 307 Research Methods 3 6
MARK 403 Management Information Systems 3 6
MARK306 Marketing Management 3 6
Elective 3 6
TOTAL Semester CREDITS/ECTS 15 30

Spring Semester

CODE COURSE NAME C ECTS
MARK 308 Marketing Communications 3 6
MAN 407 Strategic Management 3 6
MARK 402 International Marketing 3 6
MAN 400 Graduation Project 3 6
Elective 3 6
TOTAL Semester CREDITS/ECTS 15 30

TOTAL CREDITS 120 / TOTAL ECTS 240

Course Description

ENG 101 English I 3 Credits
Focusing on grammar and developing the English language skills, this course aims at enabling students to understand their courses and to express themselves better in English.

MAT171 Maths for Social Sciences I 3 Credits
This course is aimed at providing a comprehensive treatment of selected topics in both finite mathematics and calculus. It will make students as comfortable as possible in an environment of quantitative analysis of computers.

CIS151 Introduction to Computer Information Systems I 3 Credits
This course introduces students to the basic concepts and developments in information systems. Areas of study include computer technology, information system concepts, information system development, and the use of technology in organisations. Students gain hands-on experience by using microcomputers to solve business problems.

MAN101 Introduction to Business 3 Credits
This is a broad integrative course covering all functional areas of business; finance, human resources, management sciences and information systems and marketing. Relationships among business, government and society considered.

ECON101 Introduction to Microeconomics 3 Credits
Economic analysis of consumer and producer behaviour and decision making with a concentration on how economic agents voluntarily interact in markets for various goods and services. Topics include advanced demand/supply analysis emphasising allocation efficiency, opportunity cost and elasticity, the theory of the firm; price, output and profit maximising under different market structures including competitive, monopolistic and hybrid alternatives: the pricing of input resources including labour and capital along with income distribution implications; market failure and the consequences of government regulation.

ATA101 Atatürk İlkeleri 0 Credits
The principles and the reforms of Atatürk will be discussed

ENG102 English II 3 Credits
This course aims to take students to advanced level of English.

MAT172 Maths for Social Sciences II 3 Credits
Limits and Continuity. Average Rate of Change and Slope. Derivatives, Instantaneous Rate of Change, Higher Order Derivatives. Optimisation, Concavity of Inflection Points. Maxima and Minima. Revenue, Cost and Profit Applications, Anti Derivatives, Rules of Integration, Differential Equations, Mathematics of Finance, Simple and Compound Interest, Present Value, Effective Interest, Future Value, Annuities.

CIS152 Introduction to Computer Information Systems II 3 Credits
Introduction to Windows, Windows Commands, How the windows commands work, Introduction to Microsoft Office, Microsoft Word, Microsoft Power Point, Project of Microsoft Power point.

MAN102 Principles of Management 3 Credits
Principles of Management. The Basis of Management, Theory and Practice, The Nature of Planning. Decision Making. The Nature and Purpose of Organising, Basic Departmentation, Line / Staff Authority and Decentralisation, Human Resource Management and Selection, Motivation, Leadership, and The System and Process of Controlling.

ECON102 Introductory Macroeconomics 3 Credits
Introduction to the foundations of economic analysis with concentration on macroeconomics structure and models. Course focuses salient facts about the economy’s performance; measures of economic activity such as GDP; employment and inflation; determinants of trends in economic growth and business cycle foundations; fiscal, monetary and international trade policies and their effect on domestic and foreign business cycles and growth.

ENG202 Business Communication Skills I 3 Credits
This course aims to improve the student’s ability to understand and use English Grammar and vocabulary in a business context.

MAT281 Application of Statistics in Business I 3 Credits
Frequency distributions and Graphing Frequency Distributions, Measures of Central Tendency, Measures of Dispersion and Skewness, Basic Concepts and Rules of Probability, Probability Distributions: Binomial, Poisson, Normal, and Chi-Square Distributions, Sampling Concepts, Sampling Distributions.

ACC202 Financial Accounting I 3 Credits
This course is comprised of the following topics: Accounting; Information for Decision Making, Basic Financial Statements, The accounting Cycle: Capturing Economic Events, The Accounting Cycle: Accruals and Deferrals, The Accounting Cycle: Reporting Financial Results, Accounting For Merchandising Activities, Financial Assets, Accounts Receivable and Notes Receivable, Inventories and costs of goods sold.

MAN206 Introduction to Law 3 Credits
A basic introduction to the study of law namely the Nature of Law, Legal Systems, The Development of Law, The Structure and Work of the Courts, The Concepts of Legal Personality and Capacity and an Outline of the European Union, its Laws and Institutions, Company Law and Tort.

PSY101 General Psychology 3 Credits
This course is designed for students in departments other than the Psychology Department in order to give them a general knowledge of psychology. The course provides a general understanding of psychological inquiry, major theories and their practical applications. The topics covered include sensation and perception, theories of learning and memory, development, socialization, personality, social psychology.

ENG202 Business Communication Skills II 3 Credits
This course presents a business story within the context and structure of two typical business communication situations. The target language items are described in terms of the functions they perform within the communicative structure of meetings and/or negotiations.

MAT282 Application of Statistics in Business II 3 Credits
Summary of Discrete Distributions, Summary of Continuous Distributions, Descriptive Statistics, Point Estimation, Interval Estimation and the Control Limit Theory, Inferences in the Mean and Variance of a Distribution, Inferences on Proportions, Comparing two Means and two variances, Simple Linear Regression.

ACC203 Financial Accounting II 3 Credits
This course is comprised of the following topics: Accounting for Marketable Securities, Generally Accepted Accounting Principles, Plant and Intangible Assets, Liabilities, Stockholders’ Equity: Paid-in Capital, Income and Changes in Retained Earnings, Statement of Cash Flows and Financial Statement Analysis.

MAN 207 Business Law 3 Credits
A basic introduction to the law relating to business transactions namely an Introduction to the Law of contract and various kinds of Business Contracts. This is followed by an examination of Employment Law, including some provision requirements, European Union Law and an outline of Insurance Law and some aspects of Banking Law

SOC100 Introduction to Sociology 3 Credits
This course is designed for students from departments other than the Psychology Department in order to give them a general knowledge of sociology. This course provides an introduction to basic principles, concepts and theories of sociology, place of sociology among social sciences and examination of various culture, institutions and social places.

MARK 303 Principles of Marketing 3 Credits
To provide fundamental concepts and to introduce related business activities within a systems perspective, supported with managerial and functional approaches for planning, pricing, promoting and distributing, satisfying products to target markets in order to achieve organisational objectives.

MARK 304 Marketing and Society 3 Credits
This course introduces students to marketing’s role in society and compares it with marketing’s role within the organization. Ethical and moral issues pertinent to marketing are raised. These include the ethical dilemmas often based by marketing professionals, as well as the consequences of marketing on society as a whole

ACC 301 Managerial Accounting 3 Credits
The purpose of this course is to guide the students to gain knowledge and information about managerial accounting. It aims to use the information in managerial decision making; The Nature of Costs, Cost-Volume-Profit Analysis, Standard Costs, Budgeting; Operational Budgeting, Financial budgeting and Capital budgeting.

FIN 301 Principles of Finance 3 Credits
This is an introductory course in the principles of corporate finance. The primary objectives are to familiarize students with the major financial decisions made by firms, the process for making those decisions, and to provide a conceptual framework for understanding and analyzing those decisions. Major topics include financial statement analysis, the time value of money, bond and stock valuation and investment techniques.

MAN 310 Organizational Behaviour 3 Credits
The theoretical and research contribution of the behavioural sciences to management and administration are examined and applied to selected organizational situations. Areas to be considered from the standpoint of both individual and organizational performance are communication, motivation, conflict, decision-making, goal setting, leadership, organizational design, climate, development and control. Utilizing a systems perspective, the course attempts to develop in each student an ability to analyse and solve organizational problems.

MARK 307 Consumer Behaviour 3 Credits
Examines the decision processes used by individuals and households in obtaining and using goods and services. The influences of individual demographic and psychographic differences as well as cultural, ethnic, social, and environmental factors are explored to build an understanding of consumer behaviour in a global economy. Current theories and models are studied and applied to actual marketing situations.

MARK 311 Product Management 3 Credits
The course focuses on the elements required to successfully manage products and services. Students will use several basic statistical techniques to identify ways in which product/service offerings can be enhanced.

MAN 308 Operations Reserch & Management 3 Credits
This course is about the fundamentals of operations research and modelling. The main emphasis is on the development, application and computation of the basic operations research techniques. The topics covered are: Application of Scientific Methodology to Business Problems and Mathematical Modelling, Linear Programming, Scientific Approach to Decision Making.

FIN 302 Financial Management 3 Credits
This course is the continuation of FIN 301. The principal methods of instruction will consist of interactive lecturing and problem-solving. The objective of this course is to give the students detailed information about capital budgeting, risk and return, cost of capıtal and long-term financial policy and short-term financial planning.

MAN 404 Human Resource Management 3 Credits
The course aims at showing the importance of human resource management (The management of people) and its link with productivity, quality of work life, and profits in today’s highly competitive world. Human resource management activities examined include job analysis, human resource planning, recruitment, selection, orientation, training and development, performance appraisal, career development, compensation management, labour relations, and employee health and safety.

MARK 401 Marketing Research 3 Credits
Explores the identification, collection and analysis of information relevant to decision making by the marketing executive. Students become acquainted with the marketing research process and methods of data collection and analysis. They gain experience through the design and implementation of a marketing research study and the preparation of a professional project.

MARK 306 Marketing Management 3 Credits
Planning, Implementing and Evaluating of Total System of Marketing Activities in Business Organisations with Special Emphasis put upon preparing Marketing Plans, Marketing Budgets and Auditing Marketing Performance. Managerial approach within System Perspective Supported with Functional Approach is used.

MARK403 Management Information Systems 3 Credits
Integrates topics of management and organization theory, information and communication theory, and systems theory relevant to managing an organization’s information resources. Includes computer hardware and software, telecommunications, and database concepts and emphasizes the e-commerce and Internet based business models to get a competitiveness of global based business environments.

MAN 307 Research Methods in Administrative Sciences 3 Credits
This course is designed to teach professional communication skills. Emphasis is placed on research, listening, , critical reading and thinking, analysis , interpretation, and design used in oral and written presentations. Upon completion, students should be able to work individually and collaboratively to produce well- designed business and professional written and oral presentations.

MARK 308 Marketing Communications 3 Credits
This course presents an integrative approach to the creation, implementation, and measurement of all of the ways in which an organization communicates with its external public. While focusing on the communications tools of advertising, publicity, sales promotion, and personal selling, this course takes a marketing management perspective and explains how communications is used to help satisfy customers and achieve the goals of the organization with special consideration given to entrepreneurial and small businesses. This is a survey course that stresses an understanding of the terms, concepts, and processes involved in the creating of the integrated marketing communications.

MAN 407 Strategic Management & Planning 3 Credits
This course provides a synthesis of previous courses of the program. Major task in this course will be to make strategic decisions and to justify those decisions. Strategic decisions determine the future direction and competitive position of an enterprise for a long time. Students will have the opportunity in this course to make actual strategic decisions.

MARK 402 International Marketing 3 Credits
An applied introduction to concepts of international marketing management with an emphasis on development of global and regional marketing programs, entry strategies and the importance of understanding economic, sociocultural differences and other environmental forces.

MAN 400 Graduation Project 3 Credits
A seminar course intended to motivate senior students to undertake an independent research project. The course ends with an oral presentation performed by each student.

MARK 404 Services Marketing 3 Credits
Examination of marketing in services industries, with particular emphasis on unique aspects of services marketing, the service marketing mix, and the implementation of services strategies.

MARK423 Sales Management 3 Credits
An in-depth coverage of determining the types of sales positions, the recruiting and hiring process, training, determining sales territories, methods of compensation and motivation, and control over the sales force. It examines persuasive techniques utilized in promotional presentations conducted on a person-to-person basis

MARK 405 Business Marketing 3 Credits
An applied examination of the basic principles that govern the distribution of business product/services and the management of business marketing organizations. Attention is focused on business marketing problems, with special emphasis placed on strategic and tactical planning processes, product development programs, pricing policy, distribution, promotion and other important aspects of the business marketing field.

MARK 410 Marketing Theory and Thought 3 Credits
Evolution of marketing concepts, terminology, principles, and theory; development of a frame of reference for understanding the meaning and consequences of theory; prediction of future theoretical development.

MARK 406 Hospitality Marketing 3 Credits
Hospitality Marketing provides students with an introduction to the principles and issues associated with marketing the services and products that comprise the hospitality industry. This includes examining the behavioural component of consumers who use travel, hospitality and tourism services and products, as well as the research techniques that inform marketing strategies for the hospitality related organizations

MARK411 Total Quality Management 3 Credits
Total quality is approached from the organizational culture and a culture change perspective. In the 21st century customers expect quality and continuous improvement is a requirement. The student will develop a practical approach for initiating total quality to achieve organizational excellence. The student will gain practical experience with quality issues and the tools to design, implement, and sustain total quality programs

MARK 407 Marketing in Non-Profit Seeking Organisations 3 Credits
This is a public-purpose marketing course that focuses on non-profit seeking organisations to develop long-term income earning strategies by aligning with for-profit organisations, enabling them to become less reliant on short-term donations through the introduction and applications of marketing principles.

MARK 408 Public Relations 3 Credits
Emphasizes the relationship between an organization and its internal and external publics. The role of public relations as a function of integrated marketing communication is presented. Topics include communication theories, ethical crisis management, and marketing publicity techniques. Students build skills in planning, implementing, and analysing the effects of campaigns.

MARK 409 Customer Relationship Management 3 Credits
customer Relationship Management (CRM) is a comprehensive set of processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales, and service areas regardless of the channel of distribution. This course focuses on the development and implementation of relationship marketing strategies via the use of CRM initiatives. Topics covered in the course include: relationship marketing; operational analytical, and collaborative CRM; reasons for CRM implementation failure; and the role of CRM in marketing management.

MARK 412 Internet Marketing 3 Credits
This course provides a comprehensive study of various facets of marketing through the Internet. Topics include online promotion and communication, computer-mediated selling and provision of web content, new business functions and opportunities, creating a competitive business advantage and creating markets. Case studies are present and students gain hands-on experience through online activities, web page assignments and projects.

MARK 413 Sports Marketing 3 Credits
This course s designed to provide the sport manager with an overview of the major marketing issues facing the sport industry. Course content focuses on developing basic knowledge an understanding of sport marketing and sponsorship for educational, recreational, and professional settings. Attention is given to the history of sport marketing, principles of marketing applied to the sport industry, sport consumer behaviour, research tools, corporate sponsorship, and evaluation of sport marketing programs. The components of the course include developing products, utilizing sponsorships, special events, fund raising, public relations, promotions, and utilizing radio and television networking.

MARK 414 Retail Marketing Management 3 Credits
This course explores and evaluates the dynamic role of retailing in the marketing of consumer goods and services. Significant changes in the American retailing environment, in the character of retail competition and in the organizational structure of retail firms are examined. The methods and principles of marketing as applied to retailing including site selection, sales stimulation, pricing policies, merchandising, purchasing, etc. are introduced.

MARK 415 Fashion Marketing 3 Credits
Fashion Marketing investigates the relationship between fashion design and marketing. Students learn the development, promotion, advertising, and retailing skills needed to enter the marketplace and succeed

MARK 416 Direct Marketing 3 Credits
This course is designed to provide the student with an introduction to the principles of direct marketing from the perspective of marketers attempting to sell to both consumer and organizational markets. Students are introduced to the scope of direct marketing including mail order, lead generation, circulation, relationship/loyalty programs, store traffic building, fund raising, pre-selling, post-selling and research.

MARK 417 Distribution Channels and Structure Management 3 Credits
Nature, structure and type of marketing channel. Role, function and development of channel systems. Conflict and co-operation of marketing institutions. Selecting, evaluating and controlling marketing channel. Factors and environments that effect marketing channel management.

MARK 418 Merchandising 3 Credits
Offers specific instruction in and discussion of the development of merchandising techniques. The course includes preparation of merchandise budgets; use and interpretation of merchandise information systems: determination of mark-up and gross margin; control of mark-downs; merchandise arithmetic, purchase order preparation; maintenance of good vendor relationships; importance of communicating with and cooperating with the non-merchandising areas of the retail organization; analysis of operating statements.

MARK 419 Introduction to Advertising 3 Credits
Covers the principles, concepts, practices, and ethical considerations underlying the preparation and use of advertising as a tool of marketing. Topics include advertising objectives, investments, message development, media planning, measurement of effectiveness, along with the regulatory, legal, economic, and social aspects of advertising.

MAN410 International Business 3 Credits
This course surveys the international relationships of world business operations. Students will be introduced to current conceptual perspective. Emphasis will be in areas of environmental dynamics, multinational business organizations, cultural, political, and economic constraints within international financial and trade frameworks. Also included are the problems and challenges facing the multi-national corporation, its strategy and policy.