Department of Marketing

Also available in: Türkçe

Message From The Chair
Dear students/applicants,

The great management guru Peter Drucker once said:
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.

“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

The main task of marketing is to create value in terms of products that improve the quality of life of individuals and standards of living for society. We do this through finding out what people need and want and satisfy them better than competition as we achieve our organisational aims.

For those who consider entering the business world, marketing is an exciting profession that offers a wide variety of opportunities. Do you want to transform creative ideas into practical realities? Do you want to develop competitive business strategies? If you find these intriguing, marketing may be the field for you.

Careers in marketing can involve product and brand management, marketing research, selling, advertising, public relations, international marketing, management of non-profit organisations, retailing, consulting and many more! The possibilities are continuously growing every day.

At the Near East University, our Marketing Department is dedicated to helping students learn the skills and knowledge needed in becoming unique, dynamic individuals with a mission to add value to their communities and a vision to become leading players in the global economy.

Dear students/applicants,
Welcome to the Department of Marketing at the Near East University!


The Department of Marketing aims to adopt the following vision and mission that are in accordance with those declared by the Faculty of Economics and Administrative Sciences. We also consider the ethical values and goals in favour of development of the Near East University and of the Faculty of Economics and Administrative Sciences.

Our mission is to blend education and research facilities and thereby distinguish ourselves in the academic community by providing unique educational environment within which the application of marketing knowledge, theory, and skills are mastered. Also, an educational environment is faciliated within which linkages between organizations and customers are facilitated. By effectively educating our diverse student population to achieve expected standards of performance, we prepare them to become productive leaders who have a strong foresight.

Our vision is to be a role model for all who seek intellectual vitality in a learner-centered and socially responsible academic community in marketing.